Create loving messages for your customers

April 14, 2021

By Jerry Bellune


Our friend Bill Edmonds checked into a hotel and found a message in his room.

“Sure, life can be messy. That’s why I’m here. Don’t worry about a thing. Just make yourself at home, have fun and enjoy your room. I’ll clean it all up. If you need anything, just press “0.” -Your Housekeeper.”

This refreshing message captured his imagination. The words were inviting, soothing and friendly. The message sounded like something Jesus might say.

When was the last time you sat down and wrote a thank you note to someone who did you a good turn? When was the last time you wrote a thank you to your customers for doing business with you?

A friend of ours was in the hospital with a cardiac scare and the nurses, doctors and technicians treated him like royalty.

He’s written the hospital CEO a letter of commendation naming all who took good care of him. He also autographed 16 copies of his books for each of them.

Want to bet they will remember the patient in room 324 for a long time?

Let me suggest you take 3 steps today:

1. Call 3 of your customers to thank them and see how you might help them.
2. Write 3 others a thank you note.
3. Buy and give a motivational book to your 3 best customers to say thank you.

We share such field-tested ideas in “Uncover Your Inner Sales Genius.” For a free copy go to

Next: Keep your customers comfortable
Copyright 2021, The Bellune Co., Inc.