Creative agency Brains on Fire enters new era as “Brains” with a new identity and expanded vision

March 19, 2024

LOS ANGELES, CA and GREENVILLE, SC – In a strategic move that marks a milestone in its 30-year history, creative agency and certified B Corporation, Brains on Fire Inc. announces its evolution to “Brains.” This change is accompanied by a new brand identity and an expanded service offering that signals a bold step forward for the company.

Brains has long been at the forefront of community building and creative innovation. The agency is celebrated for its impactful creative work, its two published books, and its award-winning people-first culture.

The decision to rebrand is a thoughtful response to a reflection on the agency’s journey and our adaptation to the fast-evolving global landscape. Over the past five years, Brains has transitioned from a community marketing agency to a full-service creative powerhouse partnering with purpose-driven organizations across various sectors. This evolution reflects a shift in focus towards driving tangible business and organizational impact, underpinned by a deep understanding of each client’s challenges and aspirations.

While the “On Fire” element has been retired, the essence of Brains remains unchanged. The agency continues to be driven by a mission-focused ethos, a passion for the creative process, and a collective of ingenious, dedicated marketing professionals. The rebrand signifies not only the agency’s growth and evolution but also its commitment to the future.

The agency looks forward to continuing its legacy of innovative and purpose-driven work.

For inquiries, collaborations, or to simply share in the excitement of this new chapter, Brains invites clients, partners, and the creative community to explore its new website at