Diamonds Direct to open newest location in Mt. Pleasant, S.C.

MT. PLEASANT, SC – Diamonds Direct, a direct diamond importer based in Charlotte, N.C., plans to open the doors at its new Mt. Pleasant location in early December. This marks the company’s seventh store opening and the first in South Carolina.

Located at 1911 Hwy. 17 N., next to the Mt. Pleasant Towne Centre, Diamonds Direct will feature a 6,500-square-foot showroom, filled with top-quality jewelry ranging from a huge selection of mounted and loose diamonds, varying in size, carat weight, shape and certification. The company carefully hand picks each diamond, one by one in their buying facility located in the Israeli Diamond Exchange. The hand selected diamonds then ship to their retail locations to be sold direct to the public. They also offer wedding bands, pendants, earrings, bracelets, pearls and fashion jewelry.

Dovy Klarberg, senior vice president based in Charlotte, N.C., will oversee the Mount Pleasant operation. “Our wide selection of hand-picked diamonds, personalized customer education, customer service, generous warranties and guarantees, and our beautiful showrooms are what distinguish our brand. We offer authentic, risk-free and refined shopping for those who seek the finest jewelry at the best prices,” explains Klarberg.

Diamonds Direct is committed to offering a transparent and educational experience to each customer. The company offers a 30-day money back guarantee, 110% lifetime upgrades, price protection, complimentary jewelry maintenance, cleanings, appraisals, financing options and much more.

“We’ve had clients driving from Charleston to Charlotte to enjoy the Diamonds Direct experience – now we’re thrilled to bring Diamonds Direct to the Lowcountry,” said Klarberg.

The company takes great pride in their dedication to charitable giving in the communities they call home. Diamonds Direct aims to cultivate long term relationships with their nonprofit partners and has begun identifying possible non-profit liaisons and opportunities in the Charleston area.

Diamonds Direct’s founders began as diamond manufacturers based out of Tel Aviv Israel. In 1995, the first Diamonds Direct opened in Charlotte, N.C., eliminating the middleman and selling diamonds directly to the end customer from the manufacturing facility in Israel. Today, Diamonds Direct is one of America’s largest and most successful independent jewelry companies with seven locations in the U.S. Each Diamonds Direct offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. Diamonds Direct’s retail stores are located in Charlotte, N.C., Raleigh, N.C., Birmingham, AL, Richmond, VA, and Austin, TX, with new locations opening in Oklahoma City, OK, and Charleston, S.C., in early December. For more information visit www.DiamondsDirect.com.