Emeline announces new Director of Sales and Marketing

May 16, 2023

Whitney Dang to Join Award-Winning Hotel in Charleston, South Carolina

Makeready, a hospitality company that concepts, manages and operates an independent and diverse collection of hotel, restaurant and retail brands, is pleased to announce Whitney Dang has been appointed to director of sales and marketing at Emeline, a luxury hotel located in the heart of downtown Charleston. Dang brings over ten years of experience in hospitality to the Emeline team.

Dang will lead the sales and marketing teams driving all sales initiatives, business development, creating engaging experiences and maintaining Emeline’s reputation as a well-loved destination by both visitors and locals. She will work closely with the Executive leadership team to continue to build the Emeline brand as a welcoming, compelling and traveled destination for guests.

“We are thrilled to welcome Whitney to the Emeline team,” said Rob Morgan, Managing Director at Emeline. “With a background in executing successful business strategies and authentic brand storytelling, we are confident Whitney is the perfect addition to this hotel. We look forward to seeing Whitney’s continued success leading the sales and marketing teams at Emeline.”

A highly talented hospitality professional, Dang brings ample experience to her new role. She is an organized team leader, proficient in luxury hospitality and a curator of engaging programming and marketing initiatives. Her goal is to continue to deliver one-of-a-kind experiences at Emeline and enhance the hotel’s reputation as a destination for the curious, adventurous traveler.

“I am so excited to join the sales and marketing team at Emeline and continue to bring an authentic experience to guests,” says Dang. “This exceptional hotel has a great reputation among the local community and visitors to Charleston, and I look forward to working with the Emeline team to deliver quality service, new business development and a luxury stay.”

Dang is a graduate of The Illinois Institute of Art – Chicago with a Bachelor of Science in hospitality management. She brings over 10 years of experience in the hospitality industry with eight of those years in the sales and marketing department. She most recently served as the director of sales, marketing and events at Andaz Savannah, a boutique hotel in the historic district of Savannah, Ga., overseeing sales strategies, programming with local partners and vendors, social media initiatives and hotel promotions. Dang brings further knowledge to this role from her previous position as the area director of sales and marketing for Quirk Richmond and Charlottesville, a boutique, arts-focused hotel group in Virginia.


About Emeline

Located in Charleston’s historic district, Emeline is a clever and thoughtfully designed retreat crafted with the curious traveler in mind. The experienced team embodies the persona of a consummate host, always focused on the vibrant days of hospitality. Emeline’s accommodations provide a warm welcome after a busy day exploring all the notable points of interest that lie just outside its doors. This captivating refuge with 212 all-king bed guest rooms includes 128 luxury suites and 16 double king bed accommodations. Amenities include Frannie & The Fox, Clerks Coffee Company and Keep Shop. The property boasts over 13,000 square feet of flexible event space and 10 private occasion spaces, with the Hayne Street Gallery accommodating events up to 250 and for receptions up to 350 guests. Emeline’s courtyard and greenhouse offer expansive outdoor spaces that are ideal settings for receptions or social gatherings. Visit www.hotelemeline.com to learn more or follow us on Instagram at www.instagram.com/hotelemeline/.

About Makeready

Designed from the ground up to create truly independent hotel, restaurant and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams and local brands to create sustainable value for investors. Makeready operates notable hotels, restaurants and retail shops throughout the country such as: Noelle, Keep Shop, Hidden Bar and Makeready L&L in Nashville; The Alida and Rhett in Savannah; The Adolphus and Commerce Goods + Supply in Dallas; Emeline, Frannie & The Fox and Hank’s Seafood Restaurant in Charleston and its elevated venue space for private events, Hank’s Social Hall. Find us online at www.makereadyexperience.com or Instagram at www.instagram.com/makereadyexp.