Emeline welcomes experienced luxury leader as new General Manager of Hotel Operations

March 20, 2023

Makeready, a hospitality company that concepts, manages and operates an independent and diverse collection of hotel, restaurant and retail brands, is excited to announce the appointment of Robert Morgan as its new General Manager of Hotel Operations at Emeline, a luxury hotel experience located in the heart of downtown Charleston. With nearly two decades of experience in luxury hospitality management and Charleston market experience, Morgan brings a wealth of knowledge and expertise to Emeline.

In his new role, Morgan will oversee all operations of the hotel, including hotel staff, budget and guest satisfaction, with a focus on elevating the guest journey and solidifying Emeline’s reputation in the market. He will work closely with the Makeready leadership team to achieve the highest level of hospitality, delivering guests a unique and memorable experience.

“We are very excited to welcome Robert to the Emeline team,” said Christine Magrann, COO of Makeready. “His extensive background in luxury hospitality management and his commitment to delivering exceptional service make him the perfect fit to lead Emeline. We are confident that under his leadership, the hotel will continue to thrive and exceed our guests’ expectations. We look forward to seeing the impact that Robert will make on the Emeline brand and the Charleston hospitality scene.”

As a seasoned leader in the luxury hotel industry, Morgan has a keen eye for detail and an innate ability to foster a culture of excellence among his teams. His commitment to placemaking – creating spaces that are unique, welcoming and memorable – will be a key focus as he leads the Emeline team in perfecting every aspect of the hotel’s operations. Morgan’s goal is to ensure that every guest feels valued and cared for from the moment they step through the door until the time they depart, and to continue to position Emeline as the top choice for visitors.

“I am thrilled to be joining the Emeline team and to have the opportunity to lead such an exceptional hotel,” said Morgan. “Emeline is already a fantastic property, and I am excited to work with the team to take it to the next level. My goal is to ensure that every guest who walks through our doors has an unforgettable stay. I look forward to returning to the vibrant Charleston community and working with the Emeline team to continue to grow and enhance the hotel’s reputation.”

Prior to joining Emeline, Morgan served as general manager of Destin, FL’s only luxury resort, The Henderson Beach Resort. He oversaw all operational and financial aspects of the 170-room property and its many amenities. Morgan’s expertise in the hospitality industry extends to his previous experience in Charleston, where he served at the Renaissance Charleston Historic District Hotel as general manager for over two years and held leadership roles in both operations and food and beverage for Marriott for an additional 14 years.

For more information about Emeline, visit hotelemeline.com.

Photo Credit: JB McCabe.


About Emeline

Located in Charleston’s historic district, Emeline is a clever and thoughtfully designed retreat crafted with the curious traveler in mind. The experienced team embodies the persona of a consummate host, always focused on the vibrant days of hospitality. Emeline’s accommodations provide a warm welcome after a busy day exploring all the notable points of interest that lie just outside its doors. This captivating refuge with 212 all-king bed guest rooms includes 128 luxury suites and 16 double king bed accommodations. Amenities include Frannie & The Fox, Clerks Coffee Company and Keep Shop. The property boasts over 13,000 square feet of flexible event space and 10 private occasion spaces, with the Hayne Street Gallery accommodating events up to 250 and for receptions up to 350 guests. Emeline’s courtyard and greenhouse offer expansive outdoor spaces that are ideal settings for receptions or social gatherings. Visit www.hotelemeline.com to learn more or follow us on Instagram at www.instagram.com/hotelemeline/.

About Makeready

Designed from the ground up to create truly independent hotel, restaurant and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams and local brands to create sustainable value for investors. Makeready operates notable hotels, restaurants and retail shops throughout the country such as: Noelle, Keep Shop, Hidden Bar and Makeready L&L in Nashville; The Alida and Rhett in Savannah; The Adolphus and Commerce Goods + Supply in Dallas; Emeline, Frannie & The Fox and Hank’s Seafood Restaurant in Charleston and its elevated venue space for private events, Hank’s Social Hall. Find us online at www.makereadyexperience.com or Instagram at www.instagram.com/makereadyexp.