Entrepreneur Minute – Christy Medford, Casey Reid, Eleven Events

November 9, 2021

The Who’s on the Move, Entrepreneur Minute is an interview in support of the undeniable impact that entrepreneurs have on our communities. We will be highlighting 20 entrepreneurs in each of our markets (Columbia, Greenville and Charleston) with a short video as well as a full audio version of the conversation on our WhosOnTheMove SC podcast. You will see a diverse group of entrepreneurs and we will be exploring the theme of overcoming obstacles.

We would like to thank our sponsor of this video series:




Christy Medford, Casey Reid, Owners, Eleven Events

When COVID nearly shuttered the live events industry, Casey and Christy did not let it stop them. The female entrepreneur duo had to be nimble and innovative, revising their business model to fit the new industry normal. In doing so, they brought the first socially distanced music festival to the U.S. this Spring, and the Upstate’s first drive-in concert to Greenville in June.

Eleven Events is a full service event planning agency specializing in experiential marketing, which immerses guests in your brand through memorable moments from start to finish. Food, drinks, music, speakers, venue — Eleven Events conceptualizes and manages every detail of event planning while keeping a steady focus on your overarching strategic goal. The result is a professional, polished event with a unique brand-to-client connection. Your event on a scale of 1 to 10 = Eleven. Find us at eleven.events, on Facebook @ElevenEvents.llc and on Instagram @Eleven.Events.

Eleven Events has worked with companies like Verizon and Facebook to plan experiential events. Their 5th Annual Highlands Food & Wine Festival sold-out in record time this year, and most guests book accommodation in Highlands years in advance just to attend.

The 2021 Highlands Food & Wine Festival is taking place this weekend, November 11 – 14, in Highlands, North Carolina.