Entrepreneur Minute – Jason Giulietti, Central SC Alliance

The Who’s on the Move Entrepreneur Minute is an interview series exploring how South Carolina businesses and organizations are innovating to stay competitive in a rapidly changing world. Each episode features leaders from a wide range of industries—including private companies, nonprofits, education, healthcare and manufacturing—who are embracing new ideas, technologies and strategies to drive growth and create lasting impact. In 2026, innovation is no longer optional. Organizations that fail to adapt risk becoming irrelevant, while those that innovate are shaping the future of their industries and communities.

We would like to thank our sponsors of this video series:

• NP Strategy
• First Community Bank
• The City of Columbia’s Office of Business Opportunity

Jason Giulietti, President & CEO, Central SC Alliance

Jason Giulietti is president and CEO of the Central SC Alliance, a public-private regional economic development organization focused on attracting jobs and capital investment to Central South Carolina. Giulietti joined the Alliance in September 2023 after serving as president and CEO of the Greater San Marcos Partnership in Texas, where he led economic development efforts across one of the nation’s fastest-growing regions. Since arriving in South Carolina, Giulietti has brought a new energy and culture to the organization, with an emphasis on collaboration, innovation and strengthening the way Central South Carolina presents itself to companies and investors around the world.

That evolution has included a broader refresh of the Central SC Alliance itself. In December 2024, the organization unveiled a new brand identity, including a new logo, modernized visual identity and the tagline “Central to it all,” designed to better communicate the region’s strengths and central location. The Alliance has also developed a new strategic plan, strengthened its team and moved into new headquarters in downtown Columbia — changes that reflect a larger effort under Giulietti to modernize the organization while building on its more than 30-year history of recruiting investment and creating economic opportunities across the region.

Below is our full and separate conversation with Jason Giulietti, president and CEO of the Central SC Alliance. You can also listen to this as a podcast on Apple and Spotify. Just search for the WhosOnTheMove SC podcast and plase consider subscribing.