Entrepreneur Minute – Meghan Rowe, White Leaf Provisions

The LowcountryBizSC, Entrepreneur Minute is an interview in support of the impact that entrepreneurs have on our communities. We will be highlighting diverse group of entrepreneurs, including some incredible innovators from the non profit world, in each of our markets (Columbia, Greenville/Spartanburg and Charleston) with a short video. Some interviews will also include a full audio version of the conversation on our WhosOnTheMove SC podcast which is available on Apple and Spotify.

We would like to thank our sponsors of this video series:

• NP Strategy
• The Charleston Digital Corridor

 

Meghan Rowe, Founder, White Leaf Provisions

White Leaf Provisions makes organic baby and family food the way Europe does it, clean, simple, and free of the junk that’s crept into so much of the American food supply. Founded by husband and wife team Keith and Meghan Rowe, White Leaf is 100% certified organic and goes beyond that standard, growing its fruit using regenerative farming, a method that actually rebuilds soil health instead of depleting it. Every product is manufactured in Italy and Chile under Europe’s strict food safety rules for babies.

The lineup currently covers organic baby food purees and applesauce, with more lunchbox snacks on the way as the brand grows. You’ll find White Leaf on shelves at Whole Foods and Sprouts in over 3,200 stores nationwide, with a big organic applesauce launch hitting Sprouts shelves across the country in July 2026. The brand carries some of the toughest certifications out there, including USDA Organic, EU Organic, and Demeter Biodynamic, and backs it up with independent lab testing showing its food is actually more nutrient dense.

Keith and Meghan started White Leaf because they didn’t want to choose between convenient snacks for kids and the quality families demand. They’re proving you can go beyond organic without making families pick one or the other.

Below is our full, and separate conversation with Meghan Rowe. You can also listen to this as a podcast on Apple and Spotify. Just search for the WhosOnTheMove SC and please consider subscribing.