Account and Social Influences teams gaining momentum at full-service marketing agency
FerebeeLane (FL), a full-service marketing and branding agency located in downtown Greenville announced the addition of Lauren Verdi as account supervisor and Isabel Posada as social influence manager.
“FL’s talented team is growing at a fast pace, and we couldn’t be more pleased,” said Josh Lane, partner and director of account strategy. “With the addition of Lauren and Isabel, we are better equipped to continually address our client’s strategic and creative needs. I am confident they will serve as a tremendous asset to our thriving team.”
Verdi brings more than seven years of agency experience building relationships and managing national brand campaigns. Prior to joining FL, Verdi grew to senior account manager at EP+Co where she joined in 2011. She earned her bachelors of science in integrated marketing communication at Winthrop University. As account supervisor, Verdi will be responsible for the oversight of Visit Beaufort SC and Blackberry Farm.
An Upstate native, Posada comes from Crawford Strategy where she specialized in public relations, social media messaging and marketing strategy development for several clients. She graduated from the University of South Carolina where she received a bachelor’s in mass communications. As social influence manager, Posada will manage public relations and social media projects for several clients including Visit Beaufort SC, Microban and Vacmaster.
FerebeeLane is a multidisciplinary brand communications firm that thoughtfully blends creative execution and business insight to create and grow narratives underlying brands including CaroMont Health, Le Creuset of America, Blackberry Farm, Vacmaster and Microban. Rooted in Greenville, SC, our expert team delivers unexpected-thinking and detailed management that propels our clients from being known to being loved. Learn more at ferebeelane.com and follow on Instagram, Twitter, Facebook and LinkedIn.