First Federal names Robinson Senior Banking Executive

CHARLESTON, SC – August 29, 2012 – Janice N. Robinson has been named the Senior Banking Executive leading First Federal initiatives in the Hilton Head Island and Bluffton communities.
 
In addition to her role as Senior Banking Executive, Robinson continues to serve as senior vice president/senior client manager with the bank’s Wealth Management Premier Relationship Group. She recently received the senior vice president designation. Robinson joined First Federal in 2009 and specializes in helping high net worth individuals grow, manage and protect their wealth. Working with an extended team of experts, she provides clients with streamlined access to a wide range of financial services, including retail banking, mortgages, commercial, investments and trust.
 
As Senior Banking Executive, Robinson serves as the local community representative on Hilton Head Island and in Bluffton, providing increased connectivity between all lines of business to improve communications, services and the client experience.
 
Her professional background includes approximately 18 years in the financial services industry.  She is a resident of Bluffton and attended Furman University.
 
Robinson is an active member of the community and currently serves on the Hilton Head Island Island-Bluffton Chamber of Commerce Government Affairs Committee and is an associate member of the Hilton Head Island Realtors Association.

 
About First Federal
First Financial Holdings, Inc. (First Financial) (Nasdaq:FFCH) is a Charleston, South Carolina financial services provider with $3.1 billion in total assets as of March 31, 2012. First Financial offers integrated financial solutions, including personal, business, and wealth management services. First Federal Bank (First Federal), which was founded in 1934 and is the primary subsidiary, serves individuals and businesses throughout coastal South Carolina, Florence, South Carolina, Greenville, South Carolina and Wilmington, North Carolina. First Financial subsidiaries include: First Federal; First Southeast Investor Services, Inc., a registered broker-dealer; and First Southeast 401(k) Fiduciaries, Inc., a registered investment advisor. First Federal is the largest financial institution headquartered in the Charleston, South Carolina metropolitan area and the third largest financial institution headquartered in South Carolina, based on asset size.