First Reliance Bank announces leadership changes in the Midlands market

April 13, 2022

First Reliance Bank announced the promotion of Michael Edens to Market President of Columbia; the relocation of Brent Mackie, Regional Executive, to the Lexington market; and the hiring of Casey Goodrich as Senior Vice President, Relationship Banker for the Columbia market.

Michael Edens, an industry veteran with more than two decades of experience, most recently as a Commercial Banker, will serve as Market President. He will be responsible for the expansion of the Columbia market as well as oversee sales management and community development. He earned a B.A. in Finance from Wofford College and completed Louisiana State University’s Graduate School of Banking program in 2006. Michael received the Outstanding Young Banker Award in 2008, the highest award recognition from the SC Bankers Association.

Brent Mackie, Regional Executive, has moved to the Lexington market where he has established a customer base and is well known for his ability to help businesses with their unique needs. He will be responsible for the strategic market expansion of First Reliance Bank’s footprint in the Lexington and West Columbia Markets as well as oversee sales management and community development. He earned a Bachelor of Science degree in Administrative Management with a minor in marketing from Clemson University in 1989 and graduated from the Louisiana State University Graduate School of Banking in 2000.

Casey Goodrich, as a Relationship Banker, is charged with developing and managing banking relationships with small to mid-size businesses in the Columbia market. Throughout his career, he has represented the banking industry in a positive and professional way. Casey earned a Bachelor of Science in Business Administration from the University of Northern Colorado. He is also a recipient of the Monfort College of Business, 2004 Malcolm Baldridge National Quality Award.

Rick Saunders, Founder and Chief Executive Officer said, “First Reliance Bank’s ability to attract, develop and retain seasoned bankers continues to drive our organization forward in all areas of banking. All three of these professionals live in the Midlands, know the market and are invested in helping their communities grow.”

 

ABOUT FIRST RELIANCE BANK

Founded in 1999, First Reliance Bancshares, Inc. (OTC: FSRL.OB), is based in Florence, South Carolina, and has assets of approximately $910 million. The Company employs more than 200 professionals and has locations throughout South Carolina and central North Carolina. First Reliance has redefined community banking with a commitment to making customers’ lives better, its founding principle. Customers of the company have given it a 93% customer satisfaction rating well above the bank industry average of 81%. First Reliance has been awarded the “Best Places to Work in South Carolina” award all 16 years since the program began. We believe that this recognition confirms that our associates are engaged and committed to our brand and the communities we serve. In addition to offering a full range of personalized community banking products and services for individuals, small businesses, and corporations, First Reliance offers two unique community-customers programs, which include: Hometown Heroes, a package of benefits for those serving our communities, and Check ‘N Save, an outreach program for the unbanked or under-banked. We also offer a full suite of digital banking services, treasury services, a Customer Service Guaranty, and a Mortgage Service Guaranty. Additional information about the Company is available on the Company’s website at www.firstreliance.com.