First Reliance Bank, a community bank located in Florence, S.C., announced the formation of a new board of trusted advisors in Charleston. The Charleston Local Advisory Board is comprised of members representative of the business community in Charleston whose focus will be to help drive the bank’s priorities in the Lowcountry. This formation is part of First Reliance Bank’s larger growth strategy across the state.
The board is chaired by Heather Aydlette, whose more than 20 years of experience in private and public accounting as a business advisor, accountant and auditor, well positions her to lead the board and guide the bank with strategic planning in a priority market.
“We are fortunate to have the expertise of the Charleston Local Advisory Board members advise our strategy as we seek to grow our presence in the market,” said Frank Bullard, Charleston market president for First Reliance Bank. “They will act as ambassadors for First Reliance, connecting prospective clients with our trusted team of advisors and counselors for everything from mortgage lending to wealth management and structuring business lines of credit.”
The diverse board members represent various backgrounds, industry experiences and leadership roles. The board was formed and first met in February 2021 and will continue to meet on a quarterly basis. New Charleston Local Advisory Board members include:
• Heather Aydlette, Partner, Hyland, Ruddy & Garbett, CPAS LLC – Board Chair
• Dondi Costin, PhD., President, Charleston Southern University
• Michael “Brian” Johnson, President, Soil Consultants, Inc
• Bert Pruitt, Jr., M.D., Retired OB/GYN
• John T. Ramey, M.D., National Allergy, and ENT
• Eveline “Dede” Waring, MD., Caroline Endocrine Associates
“I am honored to have been asked to chair the Charleston Local Advisory Board for First Reliance Bank and help support its strategic planning and growth in the Lowcountry,” said newly appointed board chair Heather Aydlette, Partner of Hyland, Ruddy & Garbett, CPAS LLC. “We are eager to hit the ground running and I look forward to working with my fellow board members to guide First Reliance towards achieving its objectives here in Charleston.”
First Reliance Bank has a robust mortgage operation and specializes in serving middle-income households and commercial businesses. It has received multiple awards as a “Best Places to Work” and for its commitment to community banking. The staff donates more than 1,500 hours of volunteer service annually and the bank donates approximately 1% of its net income to charity every year.
First Reliance Bancshares, Inc. (OTC:FSRL), the holding company for First Reliance Bank, reported record net income and earnings in 2020. “Our record performance last year is based upon conservative fiscal strategy and a continued commitment to our customers,” Saunders added. “We couldn’t achieve this without the commitment our associates have to deliver our purpose ‘to make the lives of our customers better.’ This is our recipe for success and growth across the Carolinas.”
ABOUT FIRST RELIANCE BANK
Founded in 1999, First Reliance Bancshares, Inc. (OTC: FSRL.OB), is based in Florence, South Carolina and has assets of approximately $775 million. The Company employs more than 178 professionals and has locations throughout South Carolina and central North Carolina. First Reliance has redefined community banking with a commitment to making customers’ lives better, its founding principle. Customers of the company have given it a 93% customer satisfaction rating well above the bank industry average of 81%. First Reliance is also one of three companies throughout South Carolina to receive the Best Places To Work in South Carolina award all 15 years since the program began. We believe that this recognition confirms that our associates are engaged and committed to our brand and the communities we serve. In addition to offering a full range of personalized community banking products and services for individuals, small businesses, and corporations, First Reliance offers two unique community-customers programs, which include: Hometown Heroes, a package of benefits for those serving our communities and Check N Save, an outreach program for the unbanked or under-banked. We also offer a full suite of digital banking services, a Customer Service Guaranty, a Mortgage Service Guaranty, and are open on most traditional holidays.
Additional information about the Company is available on the Company’s website at www.firstreliance.com.