Flock and Rally, the full-service, women-owned and led integrated marketing agency based in Columbia, South Carolina, is pleased to announce that Tracy Bender has been hired to serve as the agency’s new managing director. As a long-time marketing and communications leader, Bender will manage client relations and develop systems to maintain excellence in all client service areas. Read Bender’s bio here.
“We are energized by the wealth of marketing and leadership experience that Tracy brings to Flock and Rally from both the client and agency sectors,” says Merritt McNeely, chief executive officer. “From account management and strategy, to creative and tactical implementation, Tracy’s role as managing director is an integral position that will help develop our people and ensure client satisfaction through amazing work.”
Bender leads Flock and Rally’s client services division, which encompasses the agency’s account, branding, creative, communications and advertising departments. In this leadership role, Bender is responsible for nurturing the professional and personal growth of the staff and promoting excellence in all client services and deliverables.
“I’m excited to be a part of this incredible team of strategic and creative integrated marketing professionals,” says Bender. “I’ve been a long-time fan of Flock and Rally, as it’s clear to see the positive impact this women-owned agency has on the community and the clients they serve. I’m ready to lead the talented client services team and help Flock and Rally continue to evolve and propel into its next chapter.”
After graduating from the University of South Carolina with a bachelor’s degree in advertising, Bender has held a variety of agency, corporate and nonprofit roles in the Midlands area. Most recently, Bender served as the director of marketing at Terminix Service, Inc., overseeing strategic marketing, public relations and crisis communications for one of the largest pest control companies in the U.S. Before then, Bender spent more than a decade in other leadership roles, including executive director of marketing and communications for Columbia College; director of public relations, vice president of communications and CEO of Souper Bowl of Caring; and district director of marketing and development at Special Olympics South Carolina.
Founded in 2010, Flock and Rally is a full-service creative agency that offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.
Flock and Rally serves a diverse set of clients in sectors, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology. The company is headquartered in the historic Arsenal Hill neighborhood in downtown Columbia, S.C. and is federally certified as a DBE. Learn more at https://www.flockandrally.com/.
About Flock and Rally: Integrated Communications & Marketing
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.