Flock and Rally, a full-service, women-owned communications and marketing agency based in Columbia, S.C., has announced the promotion of Mary Kate Korpita to director of brand strategy. Korpita, who transitioned into this new leadership role in July 2021, manages the strategic development of brands for Flock and Rally clients, overseeing the agency’s research, brand development and refinement, marketing strategy and planning, and website design and development. Read her bio at https://www.flockandrally.com/mary-kate-korpita.
“Mary Kate is a vital part of the Flock and Rally team and oversees some of our most complex, multi-layered client projects,” says Merritt McNeely, executive vice president at Flock and Rally. “We are excited for her to step into this leadership role and expand our agency’s brand, strategy and web capabilities.”
Korpita manages some of the agency’s largest accounts, including global tech firm NTT DATA, the National Science Foundation-funded Engineering Research and Visioning Alliance (ERVA), national nonprofit Medicare Rights Center, NAI Columbia, the South Carolina Institute of Medicine and Public Health (IMPH), Richland First Steps and Still Hopes Episcopal Retirement Community. Additionally, she has been an integral team member on the following award-winning projects:
- IABC/SC Palmetto Award of Excellence in Media Relations for Central Carolina Community Foundation’s Midlands Gives 2020 campaign.
- SCPRSA Mercury Award of Excellence in Integrated Communications for IMPH’s 2020 COVID-19 Communications Campaign.
- SCPRSA Silver Wing Award of Excellence in Research and Evaluation for EngenuitySC’s 2019 buyer persona research.
- SCPRSA Silver Wing Award of Excellence in Research and Evaluation for Building Families’ 2019 brand research and redesign.
Prior to joining Flock and Rally in 2019, she worked in Dallas, TX for global communications marketing firm Edelman, where she specialized in content development, strategic planning and internal communications. Through her work with Edelman Intelligence, the firm’s global research and analytics consultancy, she analyzed trends and incorporated research into media relations efforts for her clients.
“It has been incredible to see our team flourish over the past few years,” says Korpita. “Flock and Rally not only is serving local clients but also is working with national clients that directly impact our community and others across our nation. I’m excited to be a part of the continued growth of this agency.”
Korpita attended the University of South Carolina and earned a bachelor’s degree in public relations from the School of Journalism and Mass Communications. She currently serves on the board for Historic Columbia’s Palladium Society and is the marketing committee co-chair. Mary Kate is a host for the Annual I Believe Anita Hill Celebration and enjoys networking with brilliant minds across the Palmetto State.
Flock and Rally was founded in 2010 and offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising. Flock and Rally serves a diverse set of clients in sectors, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology, and its campaigns reach target audiences statewide, throughout the Southeast and in markets across the United States. The agency is federally certified as a DBE. View the firm’s work, team and more at https://www.flockandrally.com/.
About Flock and Rally: Integrated Communications & Marketing
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.