GREENVILLE, SC – November 20, 2008 – Jim Gibbons, co-owner of Gibbons | Peck Marketing Communication, has authored an article about branding for the November 2008 issue of Bank Marketing magazine.
The article, entitled “Discover Your Bank’s Personality,” details the different personalities a bank brand may possess. Gibbons explores each personality and uses real-life examples of banks Gibbons | Peck has branded, including LegacyTexas Bank and Central Pacific Bank.
Bank Marketing magazine, published ten times a year by the American Bankers Association, reaches thousands of executives and marketing professionals in the financial services industry.
Gibbons | Peck Marketing Communication (http://www.gibbonspeck.com) provides a broad range of strategic planning, consulting, branding, ad agency, and communication management services, and the topical blog Ideas at Work. Their clients include The Peace Center for the Performing Arts, The Palmetto Bank, Central Pacific Bank of Hawaii, Benetz Shops, Two Chefs Restaurants, Dixon Hughes, Girl Scouts, AMAMCO Tool, Riverside Bank of Florida, New York Butcher Shoppe, and Northeast State College in Tennessee.