Gibbons | Peck works with Arbitron to develop media software

December 4, 2007

GREENVILLE, SC – December 4, 2007 – Gibbons | Peck Marketing Communication is assisting Arbitron in the development of an innovative new online buying component for their Smartplus Media Software.
Arbitron is an international media and marketing research firm that specializes in measuring radio listenership. Gibbons | Peck will help Arbitron create this new component by submitting advice on software needs and providing online media information—in addition to helping troubleshoot with programmers.
Gibbons | Peck Marketing Communication provides a broad range of strategic planning, consulting, branding, ad agency, and communication management services, and the topical publication Ideas at Work. Their clients include The Peace Center for the Performing Arts, LegacyTexas Bank, The Palmetto Bank, Benetz Shops, Two Chefs Restaurants, Girl Scouts, AMAMCO Tool, Riverside Bank of Florida, and Northeast State College in Tennessee.