Girl Scouts of South Carolina-Mountains to Midlands unveiled new PSA and Girl Scout anthem on Giving Tuesday
December 1, 2016
PSA Amplifies the Importance of Investing in Girls This Holiday Giving Season
Girl Scouts of South Carolina-Mountains to Midlands on Giving Tuesday, revealed the new Girl Scout PSA—“I’m Prepared.” The PSA brings to life Girl Scouts’ new brand platform, which celebrates every girl’s inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™. Applauding girls who never give up, who try new things, and who make their ideas a reality, the PSA is a visual representation of how Girl Scouts prepares every G.I.R.L. to practice leadership like a Girl Scout––uniquely encouraging girls to cultivate grit, problem-solving, risk-taking, and leading with empathy. The organization offers amazing experiences and opportunities for girls all over the country to build essential skills and take the lead like a Girl Scout and is proof of the importance of investing in girls who make a difference in the world during this holiday giving season and beyond.
The PSA is set to Girl Scouts’ new powerful pop anthem, “Watch Me Shine,” co-written by songwriters Liz Rose and Emily Shackelton, and performed by Shackelton with Girl Scouts singing backup vocals. The song exemplifies how Girl Scouts empowers girls to find the strength and confidence they need to take the lead every day and to create impactful change in themselves and in their communities. Both songwriters, as Girl Scout alumnae, are go-getters and risk-takers themselves: Rose is a two-time Grammy Award winner who has collaborated with well-known female artists like Taylor Swift, Miranda Lambert, and Jewel; Shackelton’s songs have been featured on TV shows like American Idol and Nashville. Visit GirlScouts.org to listen to and download “Watch Me Shine” and to view the new PSA.
The PSA and anthem unveiling coincides with Giving Tuesday, a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide.
“There is never a better time to invest in girls than on Giving Tuesday,” said Kim Hutzell, President and CEO of Girl Scouts of South Carolina-Mountains to Midlands. “Fewer than eight cents of every dollar granted by U.S. foundations go toward addressing girls’ needs and issues, but as our PSA demonstrates, Girl Scouts are doing amazing things in their communities each and every day”
Studies consistently demonstrate that one of the most effective ways to boost a nation’s economic output, enhance productivity, and improve the overall vibrancy of society is to invest in the leadership capabilities of girls and women. Further, throughout the last century, Girl Scouts has helped generations of girls begin and sustain their own leadership journeys. Whether harvesting community gardens for food banks, initiating programs to combat bullying in schools, cleaning local streams for future generations, or using their STEM skills to assist those with disabilities, Girl Scouts activate their inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ and make a demonstrable difference in the world. And a girl who earns her Girl Scout Gold Award—the highest honor in Girl Scouts, the centennial of which is this year, 2016—dedicates at least 80 hours to a project that has a lasting and sustainable impact in her area. Thousands of girls earn their Gold Award each year, spending, collectively, nearly half a million hours engaged annually in Take Action projects that enhance the lives of people in their communities and beyond.
“Our new PSA showcases what it means to practice fearless leadership like a Girl Scout and is an amazing reflection of the resilience our members exemplify on a daily basis,” said Sylvia Acevedo, interim CEO of Girl Scouts of the USA. “Girl Scouts is more than just cookies, camping, and crafts—our organization provides girls the skills to lead and to be the change-makers our society needs. Because we recognize that when you invest in girls, they change the world.”
To sign your daughter up for Girl Scouts, visit www.gssc-mm.org
About #GivingTuesday
#GivingTuesday is a movement to celebrate and provide incentives to give—the 2016 iteration will be held on November 29, 2016. This effort harnesses the collective power of a unique blend of partners—nonprofits, businesses and corporations as well as families and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday inspires people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday harnesses the power of social media to create a global moment dedicated to giving around the world.
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit www.givingtuesday.org.
