Glasses Get Hip: Main Street Boutique Brings Fashion Back to Eyewear

February 8, 2008

COLUMBIA, SC – February 8, 2008 – WHAT: Grand Opening of fashion eyewear boutique Frame of Mind (FOM), featuring hors d’oeuvres, designer frame representatives and a drawing to win a pair of Gucci sunglasses. Guests can browse exclusive acetate and metal frames from European designers including Theo, Anne et Valentin, Gucci, IC Berlin and Yves St. Laurent while sipping cocktails along the shop’s green spiral staircase or street tent.

AN EYE TOWARD GIVING: Five percent of all frame sales from Saturday’s event will be donated to the Commission for the Blind. Customers can also trade in their old frames for a 10 percent discount (two or more pairs will garner a 15 percent discount!), and Frame of Mind will donate the old glasses to the Lion’s Club which helps those in need.

WHEN: 12:00 p.m. to 4 p.m., Saturday, February 16

WHERE: 1520 Main Street, Ste. 1E, Columbia

WHO: Rama Valentin, owner of Ramassia and heir to the Anne et Valentin legacy, will be flying in from France to attend the event.

Over the past decade, he has become a central figure in the distribution of the Anne et. Valentin and Theo eyewear lines in North America. Representatives will also be on hand with exclusive samples from Gucci, Theo and Anne et Valentin.