Grain & Barrel Spirits partners with Elvis Presley Enterprises to launch two Elvis Presley-inspired whiskeys
September 13, 2021
Elvis rye & whiskey expressions will rollout nationally this Fall
CHARLESTON, SC- Grain & Barrel Spirits today announced a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys. The new brand joins the company’s award-winning lineup, including Chicken Cock Whiskey, which the team resurrected to its Prohibition-era glory, Dixie Vodka, Virgil Kane Lowcountry Whiskey and the recently launched High Goal Luxury Gin.
Both expressions – rye and whiskey – were sourced and blended by an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.
- Elvis Rye, 90 proof (45% ABV), a Straight Indiana Rye (MGP)
- Aroma: Sweet Rye grassiness, followed by hints of citrus and spice
- Flavor: Toasted oak, butterscotch, vanilla wafers and a hint of pepper
- Finish: Beautiful, sweet, complex finish with a velvety mouthfeel
- Elvis Whiskey, 90 proof (45% ABV), a Tennessee Straight Whiskey
- Aroma: Toasted oak notes, sweet corn forward, hint of citrus and apple
- Flavor: Sweet-toasted Maple, roasted Crème Brûlée, with subtle notes of a Granny Apple and Caramel
- Finish: A balanced, long, soft, sweet and genuine, great finish
“Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits,” said Matti Anttila, founder of Grain & Barrel Spirits. “Elvis was one of the most significant cultural icons of the 20th century and continues to inspire his fans today. We look forward to launching the brand, which is sure to be a highly sought after collector’s item.”
Both expressions feature an iconic photo of the “King of Rock ‘n’ Roll” in his prime and pay homage to two of the legendary singer’s most popular nicknames: The King (rye), and Tiger Man (whiskey). The labels, which were created by Alyson Design, LLC, also feature notable references to Presley, including his signature and the letters “TCB” printed on the neck of the bottle, referring to “Taking Care of Business,” a phrase which was the mantra for Elvis and his Memphis Mafia.
“We are incredibly pleased to join forces with Grain & Barrel Spirits, an industry-leading spirits innovator and a natural partner for the Elvis Presley brand,” said Marc Rosen, President, Entertainment, Authentic Brands Group (ABG), which owns Elvis Presley Enterprises.
The Elvis whiskeys are now available for pre-order online and will rollout nationally this fall. Each 750ml bottle has a suggested retail price of $49.99, which may vary by market. For more information, please visit www.elviswhiskey.com and follow the brand on Instagram and Facebook @elviswhiskey.
– BUSINESS WIRE
About Grain & Barrel Spirits
Based in Charleston, South Carolina, Grain & Barrel Spirits develops and scales craft spirits that connect the best artisans to consumers worldwide. One of the company’s core brands is Dixie Vodka, the leading premium homegrown vodka produced in the Southeast and the Official Vodka of NASCAR; one of the fastest-growing craft brands in the United States, Dixie won the prestigious 2019 and 2020 and 2021 “Rising Star” Growth Brands Awards from Beverage Dynamics magazine. Other brands in the Grain & Barrel portfolio include Chicken Cock Whiskey, an historically significant whiskey brand established in Paris, Kentucky, in 1856; Virgil Kane Lowcountry Whiskey; and High Goal Luxury Gin, a small batch, ultra-premium gin produced in Charleston. Grain & Barrel has been named to the prestigious Inc. 5000 list of the fastest-growing privately held companies in America three years in a row and is a proud member of 1% For The Planet.
