Greenville-based Crawford wins three MarCom Awards
October 20, 2025
Crawford has been recognized with three 2025 MarCom Awards for its exceptional strategic and creative marketing work, including one honoring a campaign for Greenville-based United Community, highlighting the strength of collaboration and talent within the Upstate’s marketing and business community.
The international MarCom Awards honor outstanding achievements in marketing and communications, celebrating professionals who demonstrate innovation, creativity and excellence in their craft.
According to Crawford President Bryant Lambert, the MarCom awards reflect the agency’s continued focus on producing high-quality, results-driven work for clients.
“This recognition is a testament to the creativity and dedication of an incredible team that strives daily to solve client challenges and has consumers thinking about the brands we serve in a new and positive light,” Lambert said.
Crawford earned platinum, gold and honorable mention distinctions for campaigns developed for clients across various industries, including higher education, financial and retail.
Platinum – University of West Georgia, “Let’s Go West” campaign captures the energy and excitement of UWG’s campus as it launched into Division I athletics, rallying students and fans around a unifying call to action.
Gold – United Community’s “Bright Objects” campaign sets the bank apart from traditional financial advertising with a fresh, authentic look and relatable storytelling.
Honorable Mention – Nothing Bundt Cakes, “Football Needs Frosting” campaign brings fun and flavor to game day, featuring Erin Andrews and the new Snickers® Bundt Cake as the “unofficial official dessert of football.”
“The best creative is effective, engaging and unique, and it’s rewarding for our team to be recognized for impactful work,” said Crawford Vice President and Group Creative Director Rusty Broome. “At Crawford, we give brands a distinct personality to help them stand out, create trust and connect with people on an emotional level.”
Established in 2004 by the Association of Marketing and Communication Professionals, the MarCom Awards attract more than 7,000 entries each year from agencies and organizations across the globe.
