Greenville Technical College rebrands to reflect progress

March 5, 2024

Greenville Technical College (GTC) has rebranded to align the college’s image with its transformation of buildings and campuses, infrastructure, education, and opportunities. Rebranding aims to ensure that the college captures the essence of its growth but also accurately mirrors GTC’s commitment to excellence in program offerings and economic development.

The new brand was inspired by three key college attributes: an innovative education that serves as a smart investment, practical learning that leads directly to a job, and a heritage of meeting community needs.

Transformative new facilities are physical evidence of the college’s focus on future workforce needs. The Center for Manufacturing Innovation is an answer to employment needs in advanced manufacturing. The Truist Culinary and Hospitality Innovation Center serves as a pathway to upward mobility for West Greenville residents and a source of qualified new hires for downtown restaurants and hotels. The Prisma Health Center for Health & Life Sciences, now under construction, will create professionals to enter the healthcare field and provide the highest quality patient care, and the coming Center for Workforce Development will help the college solve the welding challenge in workforce development. These facilities and the education offered within will create well-prepared graduates that allow the local economy to remain strong, employers to grow, and graduates to succeed.

“As I approach retirement in 2025, I reflect on the incredible journey this college has had over our sixty-year history and the role we have played in making the Upstate an excellent place to live and work,” said Dr. Keith Miller, president of Greenville Technical College. “We’re proud of all that we have accomplished and even more excited about where we go from here, knowing that our campuses, classrooms, and teaching tools are focused on the future so that our graduates can be ready for the opportunities ahead. As we stand at the crossroads between proud past and limitless future, we want our brand to reflect the dynamic and growing organization we have become.”