guHRoo’s innovative payroll and HR platform gets a boost with new capital injection

February 24, 2023

guHRoo is shaking up the world of HR tech with a groundbreaking infusion of funding, solidifying its position as a trailblazer in payroll automation and HR software.

A Florida-based tax advisory firm, Engineered Tax Services (ETS), led the round. This investment will allow guHRoo to improve its products, services, and further its impact on the community.

ETS has chosen to invest in guHRoo because of its progressive and comprehensive software suite, which includes payroll processing, automated time-keeping, performance management, employee onboarding, and benefits management. In addition to the state-of-the-art software, ETS was impressed with guHRoo’s strong support team and ability to provide exceptional HR and payroll services tailored to the needs of small to midsize businesses.

The partnership is fitting as the two companies share a common focus on small businesses and charitable activities.

“We are really excited to continue our path of simplifying the complexities of HR for small business owners through automation and expertise. This investment gives us the opportunity to expedite our roadmap and begin to leverage the power of AI in our application,” says guHRoo Founder and CEO, Matt Vaadi.

guHRoo is pleased with the recent investment in the company and is looking forward to further improving its platform and extending a larger impact on local communities and beyond.


About guHRoo

guHRoo is focused on simplifying human resource functions for small to mid-sized businesses. Through their unique blend of technology and people, guHRoo helps business owners maintain compliance, grow, and focus on their mission. Their suite of HR solutions ranges from online payroll and HR systems to fully outsourced solutions that give business owners their own dedicated experts to fill the voids in their organization. Regardless of where you are with your HR processes, guHRoo can meet you at your point of need. More at