Hear Again America opens new Greenville location at Verdae Village
August 13, 2026
Photo credit to the Greenville Chamber
New hearing care center expands offerings at Verdae shopping center
Aston announced that Hear Again America opened a new location at Verdae Village on Laurens Road, expanding the shopping center’s mix of health care and service-oriented tenants. The practice held a soft opening Aug. 3, followed by an official grand opening and Greenville Chamber ribbon cutting Aug. 10.
Located at 101 Verdae Blvd., Suite 130, between LensCrafters and Merle Norman Cosmetics, the 1,225-square-foot practice offers comprehensive hearing care services, including hearing evaluations, hearing aid fittings and ongoing patient support.
Owned and operated by Greenville-area franchisee Andreas Penninger, the practice was established to address a growing need for accessible, professional hearing care, particularly for families helping aging parents navigate hearing loss.
“There are a lot of people in the Greenville area who are trying to help aging parents find hearing care and don’t know where to start,” said Penninger. “We take the time to understand each patient’s needs before we ever recommend a device, and we’re here for the long haul; fittings, adjustments, cleanings, repairs, whatever it takes to make sure they’re actually hearing better every day.”
Patients will have access to comprehensive hearing care, including custom earmolds, hearing aid programming, cleanings, repairs and long-term follow-up care. The practice will carry leading hearing aid brands, including Starkey, Phonak, Widex, Oticon and ReSound.
In addition to day-to-day hearing care, the practice plans to host manufacturer-led workshops and community events to help patients and families learn about hearing aid models and the latest advances in hearing technology.
“Verdae Village has always been about bringing together businesses that serve the people who live and work in this community,” said Barnes Connell, managing director of Aston. “Hear Again America expands our mix of health care and service-oriented tenants while filling an important need for professional hearing care along the Laurens Road corridor. We’re excited to welcome Andreas and his team to Verdae Village.”
Verdae Village is anchored by Food Lion and Lowe’s Outlet and features national and local retailers including Office Depot, Planet Fitness, Massage Envy, Nothing Bundt Cakes and Greenfield’s Bagels & Deli, along with a variety of fitness, dining and service-oriented tenants.
Hear Again America at Verdae Village will hold a soft opening on August 3, 2026, with an official grand opening and Greenville Chamber ribbon cutting scheduled for August 10, 2026.
About Hear Again America
Hear Again America is a hearing care franchise headquartered in Florida, providing retail and custom hearing aid services through licensed hearing instrument specialists. Locations carry leading hearing aid brands and offer expert fittings, hearing evaluations, cleanings, repairs, adjustments, and full follow-up care. Hear Again America’s relationship-driven approach prioritizes understanding each patient’s individual hearing needs before recommending a solution, making professional hearing care accessible and stress-free for patients and families across the communities it serves. For more information, visit hearagainamerica.com
About Aston
Aston was founded in 1980 by Steele Dewey to provide attractive, well-managed, necessity-based shopping centers in communities throughout the southeastern and mid-Atlantic United States. Over its 46-year history, Aston has secured its business by forming mutually beneficial and enduring relationships with all of its tenants, partners, and employees. Aston provides the full complement of real estate services, including property management, leasing, development, and capital market services. As a result, the business has a long track record of success and is well-positioned to capitalize on future opportunities in the Greenville area where it currently owns The Commons, North Hills Shopping Center, Verdae Village, McDaniel Village and Powdersville Plaza.
