By Jerry Bellune
An inexpensive way to attract Ideal Clients is with a referral system.
It’s expensive in terms of time. When you get busy it’s harder to find time to make calls and write thank you notes.
The clients you get by referral are less likely to question your price and more likely to buy from you even if your price is higher.
You were recommended by someone they trust. That makes a big difference.
You must be creative in asking people to give you referrals. At the end of a job, project or delivery, if you simply ask, “who do you know that could use our service?”
You’re likely to get “I don’t know”.
Here is a way to get referrals;
Wait 30 days to call clients. That gives you an opportunity to take care of any problems that have occurred and shows ]you care about the client’s satisfaction.
They will be pleased that you called. Ask who they may have told about the results. Most of us tell friends about positive results. Those they told are potential clients.
Marketer Dan Kennedy asks his clients if they would refer him to their friends. Dan makes it easy by offering to write letters for clients on their stationery and them to sign them. He does all the work including addressing and stamping the envelopes.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Next: Check your balance sheets.