Hughes Commercial Properties unveils new event space in downtown Greenville
February 21, 2017
Hughes Commercial Properties, a real estate development firm in Greenville, S.C., is pleased to unveil Avenue, a new event space in downtown Greenville. Located on the sixth floor of 110 East Court Street, a new mixed-use development in the North of Broad District, Avenue will open in late April 2017 for private and community events. In partnership with award-winning local restaurateur, Rick Erwin, owner of Rick Erwin Dining Group, Avenue will offer full-service, in-house catering.
The elegant indoor-outdoor rooftop venue, designed by renowned architect, Keith Summerour, will accommodate a wide range of events from small corporate meetings to large seated dinners for 200 guests and receptions for 400 guests with 7,000 square feet. Avenue will be upfit with a state-of-the-art audio visual system and full-service corporate kitchen.
Avenue’s design is a playful sensibility in a sophisticated penthouse setting with a harmonious blend of warm wood tones and textures and cool steel accents. Boasting panoramic views across the downtown cityscape to the Blue Ridge Mountains, Avenue will celebrate its cosmopolitan context with a smart, fresh and relevant aesthetic. Avenue’s terrace will embrace guests in a green oasis against the backdrop of downtown’s brick, concrete and glass skyline. The outdoor gathering spot will offer free-flowing and flexible space in a rooftop garden atmosphere feeling both formal and easy-going in its selection of plantings, furnishings and textures.
Rick Erwin’s Events, the catering division of Rick Erwin Dining Group, will manage all food service and catering needs with a dedicated culinary and event management team on site, including a general manager and corporate chef. They will provide a variety of menu selections including offerings from some of the group’s esteemed restaurants including the West End Grille and Nantucket Seafood.
“We are very excited for the launch of Avenue and partnership with Rick Erwin Dining Group to provide downtown Greenville with an incomparable event space,” said Jackson Hughes, president of Hughes Commercial. “Our goal for Avenue is to create one-of-a-kind experiences for everyone, whether the host or guest of the of each event. Together with Keith Summerour’s brilliant architectural vision and Rick Erwin’s reputation of culinary excellence, I am confident that Avenue will deliver on that promise.”
“Rick Erwin Dining Group is fortunate for the opportunity to join Jackson Hughes and his team to open the premier event space in downtown Greenville, the first endeavor of this kind for our company,” said Rick Erwin, founder and owner of Rick Erwin Dining Group. “From the exceptional views of downtown Greenville to a catering event team dedicated to creating an unmatched guest experience, Avenue is going to be a venue that the Greenville community will be extremely proud to claim.”
110 East Court Street is a focal point of the North of Broad district, a vibrant mixed-use zone that provides a new walkable thoroughfare from Main Street and Broad Street to McBee Avenue. Tenants in the 125,000-square-foot mixed-use building include Cherry Bekaert, Parker Poe and Hughes Commercial and will soon include Erwin Penland and others. The building is located adjacent to downtown’s newest parking deck, allowing for ample parking for events, and includes space for private valet service after business hours.
For more information about Avenue, visit avenuegreenville.com.
About Hughes Commercial Properties
Hughes Commercial Properties Inc. is a real estate development and brokerage firm in Greenville, S.C., founded by G. Jackson Hughes Jr., a developer and property manager with more than 30 years of experience. Since its founding in 1996, Hughes Commercial Properties has developed an impressive portfolio of properties throughout the Carolinas, Tennessee, and Georgia. Hughes Commercial Properties locates, develops, leases and manages properties that include large retailers such as Academy Sports and Outdoors, Trader Joe’s, Hobby Lobby, Walgreens, CVS, The Fresh Market and others.
About Rick Erwin Dining Group
Rick Erwin Dining Group was founded on May 11, 2005, when Rick Erwin’s West End Grille opened in Greenville, S.C. The dining group is now made up of Rick Erwin’s West End Grille, Rick Erwin’s Nantucket Seafood, Rick’s Deli & Market, Rick Erwin’s Clemson, and Rick Erwin’s Eastside. In 2017 the company expanded to include The Standard – A Refined Kitchen and Rick Erwin’s Events, a catering division. Rick Erwin Dining Group has been honored with titles such as “Top 50 Restaurants in the Nation” and “Top 100 Steakhouse in America,” while also earning multiple Wine Spectator Awards of Excellence and five AAA Four Diamond Awards.
About Summerour Architects
Summerour Architects is an intimate group of experienced design professionals who began perfecting architecture in 1991. At the helm of all design is Principal Keith Summerour. Raised in Alabama, trained at Auburn University, and enriched by wide travels throughout the US, Italy, England and Germany, Keith has always endeavored to provide his clients with a work of art. Together with his dedicated staff, he has delivered a product of the highest quality for over 20 years. His projects range from coast to coast, although the heart of his creation is nestled in the Southeastern United States.
