Brandon expands its presence in the consumer packaged goods (CPG) category
Idahoan® Foods, a nationally recognized manufacturer of potato products, has named Brandon as its content creation and social media agency partner.
Founded in 1951, Idahoan Foods has a simple mission: provide Real Potatoes, Real Easy. Idahoan uses 100% real potatoes from local Idaho growers to create high-quality authentic, convenient mashed potatoes that are ready in an instant.
Brandon will utilize its in-house video and photography capabilities to provide content for Idahoan Foods and their social channels, as well as provide strategic, creative and community management support for their social needs. “Our team has vast experience developing content for CPG brands, and we look forward to showcasing that with Idahoan,” said Cary Murphy, Regional President at Brandon. “There is a great opportunity to provide valuable content to their fans and grow new audiences across all platforms.”
“We are excited to partner with Brandon on our social media strategy and content development as Idahoan continues to lead and grow the category,” said Jeffery Stafford, Creative Manager for Idahoan Foods.
To view Brandon’s recent work for Idahoan Foods, visit www.thebrandonagency.com.
Brandon is a data-driven, digitally-centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to connect data-driven insights with creative ideas that help companies grow. As one of only 24 certified and accredited brand strategy agencies in the United States, Brandon is composed of smart, business-minded, results-obsessed experts. The agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities, and health & fitness categories. Consistently recognized as one of the Best Places to Work, the Agency operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sofia, Bulgaria. Learn more at https://www.thebrandonagency.com/.