Infinity Marketing, a full-service marketing agency in the Upstate, promoted Abbey West, Darian Villalobos and Julie Nelson to Media Buyers, advancing the firm’s media department expertise.
“We are proud of these professionals progressing in their careers as they have demonstrated their leadership and knowledge in the media industry,” said Ted Rooke, Senior Director of Media Strategy. “Their dedication to meeting client needs and going beyond expectations make them a deserving group.”
Abbey West has been an instrumental team member within Infinity’s media department since she joined the agency in 2017. In her transition from Assistant Media Buyer to Media Buyer, West leads strategic recommendation developments for effective marketing campaigns and optimizes media plans to address client needs in the healthcare industry. West is a Furman University graduate, with a degree in communications.
Darian Villalobos is also expanding her responsibilities from Assistant Media Buyer to Media Buyer. In this new role, she leads researching, collecting and analyzing data for Infinity’s health care clients and supports multiple accounts in media planning and buying. Villalobos graduated from Duquesne University in Pittsburgh, Pennsylvania, earning a Bachelor of Arts in integrated marketing communications and a minor in business management.
Julie Nelson raises the bar for Infinity’s media department goals as she shifts her responsibilities from a Media Coordinator to a Media Buyer. She supports the team in digital and traditional tactics and provides strategic recommendations in planning and buying for several B2C client accounts. A University of South Carolina graduate with a degree in marketing and management, Nelson has been with Infinity since 2017.
These recent promotions demonstrate that Infinity is progressing in its media department, and nurtures and recognizes talent from within the organization.
About Infinity Marketing
Founded in 1993 and located in Greenville, S.C., Infinity Marketing (infinitymkt.com) is an integrated marketing agency. The firm offers a wide range of services including brand strategy, digital and traditional media, analytics, DJ influencer programs, social media, SEM, SEO, creative services and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.