Infinity Marketing, a fully integrated marketing firm, adds HouseSmart Construction to its growing client roster. The agency is supporting the new division of Clayton with a recruitment campaign.
“This new expansion of our company will provide our retail partners with a solution to the increasing demands and challenges of site construction in the housing industry,” said Chuck Morgan, Vice President of Clayton. “With the amount of growth we have already achieved, we now need new talent. That’s why we are leaning on Infinity Marketing for skilled labor recruitment in such a competitive market.”
Infinity developed a video for the recruitment campaign to entice new talent and encourage individuals to join the HouseSmart team. Future opportunities to collaborate with this division will involve lead generation campaigns using paid social to further the reach to potential applicants.
“Clayton has been a valued client of ours for many years. We’re proud of the strong partnership we have with Clayton Retail, Vanderbilt, and now HouseSmart Construction,” said Bo Rogers, Senior Vice President of Client Services. “We’re looking forward to the new team additions that will come from these strategies and the growth of this new division from Clayton as a whole.”
HouseSmart Construction is improving the site prep, home delivery, and installation process by growing a national network of dedicated teams. They aim to improve the quality and accountability of Clayton Built® homes and the Clayton customer experience by integrating site construction steps more seamlessly into the home buying journey. Visit Careers.Claytonhomes.com to apply for a position on the HouseSmart team.
About Infinity Marketing
Founded in 1993 and located in Greenville, S.C., Infinity Marketing (infinitymkt.com) is an integrated marketing agency. The firm offers a wide range of services including brand strategy, digital and traditional media, analytics, influencer programs, social media, SEM, SEO, creative services and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod™ homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed, engineered and assembled in America. In 2020, Clayton built 56,240 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
*CrossMod is the trademark of Manufactured Housing Institute.