Innovative product suite, OrangeWIP, for & by entrepreneurs launches to deliver game changing playbook to grow and scale businessesMarch 16, 2023
National integrated marketing agency Bright+CO, officially announces the launch of its sister company OrangeWIP (Work In Progress), a dynamic multimedia company that equips busy founders and entrepreneurs with a suite of carefully curated resources to accelerate their pursuit to capital. Its free, hyper-local, original, ad-clutter-free content supports local entrepreneurial ecosystems while fueling both local and regional economic growth.
With 5 million people leaving their careers last year to become entrepreneurs, the biggest jump in two decades, entrepreneurs are looking for a chance to have more control and follow their true passions. Yet, many do not know how to start a business or to scale one. OrangeWIP fulfills a distinct and persistent need to connect the dots for entrepreneurs across all local communities. The first of its kind dubbed as the “Fast Company for local markets,” the multimedia platform offers a naked view of entrepreneurs and innovators with unfiltered storytelling through its digestible how-to guides, “Hello Chaos” podcast, social chatter wall, resource directory, localized event calendars and more. OrangeWIP empowers and arms entrepreneurs and founders with information to make their next move and their next important connection.
“As a 3x female founder and entrepreneur with extensive background in marketing and economic development, I found myself in a unique position to really understand what’s out there to help entrepreneurs and found that nearly every market was coming up far too short of the mark,” says OrangeWIP founder Jennifer Sutton. “The gap in the founder’s journey from ideation and confusion to information and access to capital was made remarkably evident through comprehensive incubator groups and polling over 1,000 entrepreneurs. We know entrepreneurs think and work differently while thriving on connection and exploration. We created a solution made by and for entrepreneurs across all stages and industries tailored to their desire for insight, enhanced support, and camaraderie.”
OrangeWIP embraces a branded content and ad-clutter-free model underwritten by those with a vested interest in supporting and promoting growth, opening the door for economic development service organizations to showcase what they and their cities bring to the table to support innovation and entrepreneurial inclusion. These economic developers include city and county governments, state departments of commerce, innovation centers, lawyers, financial institutions, local chambers of commerce, venture capital and investor groups, economic development agencies, colleges, universities and more. OrangeWIP creates a fun, safe space for users that cuts through the typical boring and monotonous business speak while providing a niche, meaningful solution for their sponsors and partners. . With the innovation of OrangeWIP, both groups can navigate the complex process of concepting, starting, growing, and scaling enterprises and local economies.
The bold, new media venture has launched in three markets within OrangeWIP’s headquarters in South Carolina including the number one rated city in the U.S. by Travel + Leisure, Charleston; the state’s capital, Columbia; and OrangeWIP’s homebase, Greenville. With its repeatable model, growth plans are to expand to twelve additional markets across the country within the next three years, based on anticipated and expressed demand.
For more information on OrangeWIP’s branded content model, how to elevate your city or to join the movement, please visit www.orangewip.com. To plug-in to the support network created by a founder for founders, engage with OrangeWIP on social @orangewip on LinkedIn, @orange_wip on Twitter; and @officialorangewip on Facebook and Instagram.
OrangeWIP is the sister company of national, award-winning, integrated marketing agency Bright+CO. Founded by 3x founder, serial entrepreneur, marketer and podcast host Jennifer Sutton, the multimedia company offers free hyper-local, original, ad-clutter-free content for and by entrepreneurs in metropolitan epicenter cities. The powerful tool helps busy founders and entrepreneurs accelerate their pursuit to capital with OrangeWIP’s elevated suite of resources and unfiltered storytelling through digestible how-to guides, “Hello Chaos” podcast, social chatter wall, resource directory, localized event calendars and more. Dubbed the “Fast Company for local markets,” OrangeWIP equips entrepreneurs, founders, and innovators to make their next move and their next important connection.