Jackson bolsters Associate roster
September 14, 2021
Jackson, South Carolina’s second-largest integrated marketing communication and events agency, has hired Heidi Williams as Copywriter, Lainie Fickau as Social Media Specialist and Mike McKinnis as CDL, Event Specialist.
Williams joins Jackson’s Creative team, supporting a variety of creative projects by drafting compelling copy and conceptualizing engaging campaigns. Prior to joining Jackson, Williams was the Senior Content Manager at Flourish in Greenville, S.C.
Fickau joins Jackson’s Public Relations and Social Media teams, supporting communication initiatives and directly representing North American brands across social media platforms. She joins Jackson from Girl Scouts of Greater Iowa where she managed social media and fundraising. Fickau holds a B.A. in Public Relations from the Drake School of Journalism and Mass Communication and was awarded the Fausch PR Research Award from Drake University.
McKinnis is joining Jackson’s Motorsports team with a focus on supporting various client events and tours. He will be responsible for ordering, loading and coordinating marketing activation materials and displays as well as supporting on-site sales. He comes to Jackson with numerous years of production experience in the specialty automotive manufacturing industry.
“Jackson’s continued growth is a direct result of decades successfully executing campaigns in both brand and motorsports marketing,” said Darrell Jackson, President and CEO. “Heidi, Lainie and Mike complement the uncommonly creative Jackson team and enhance our ability to support ongoing and future client initiatives.”
About Jackson
Jackson is a fully integrated brand and motorsports marketing agency, offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours, and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including Michelin, BFGoodrich Tires, Edelbrock, NAPA Filters, Sage Automotive Interiors, Trijicon Aiming Solutions, Hawk Performance Brakes, Bob Jones University, Carolina Handling and Premier Arts Collective. For more information about the company or its locations in Greenville, SC and San Diego, CA, visit www.jacksonmg.com.
