JACKSON partners with Austin Hatcher Foundation to educate families and help support children with cancer

July 11, 2024

JACKSON has entered a partnership with The Austin Hatcher Foundation for Pediatric Cancer to help educate families on the lifetime effects of childhood cancer and grow awareness of the free treatment options provided by the Foundation.

Childhood cancer is the number one disease killer of children in the United States, and every day an average of 42 families learn that their child has cancer. The Austin Hatcher Foundation exists to make sure that no family faces the challenges of childhood cancer alone.

The Foundation goes beyond direct medical treatment, providing pediatric cancer patients and their families a lifetime of free, personalized mental, educational, emotional, social and psychological services, so they can cope in the present and thrive in the future.

JACKSON will provide pro bono strategic and marketing support, helping the Foundation and its marketing team educate and drive awareness of the treatment options available to help cope with the many side effects of childhood cancer. JACKSON has already worked with the Foundation’s leadership team to complete a strategic marketing plan, plus has supported Austin Hatcher Foundation experiential activities at IMSA race weekends in California and Detroit.

“As we look to educate families on the effects of childhood cancer and make the Austin Hatcher Foundation a household name, we realize that we cannot do it on our own,” said Foundation President and CEO, Amy Jo Osborn. “The JACKSON team’s strategic approach, creativity and passion to collaborate with our internal marketing team in growing the Foundation’s impact, are exactly what we were looking for in a partner.”

Since being founded by Dr. Jim and Amy Jo Osborn after the sudden death of their infant son Austin Hatcher Osborn in 2006, the Foundation has provided over $30 million of free comprehensive care to more than 90,000 children and their families in 23 states and 42 children’s hospitals.

“The Austin Hatcher Foundation is an amazing organization providing critical services to families impacted by unimaginable circumstances,” said JACKSON President and CEO, Darrell Jackson. “When we met Jim and Amy Jo, we were blown away by their passion for serving others, and we quickly realized how like-minded our cultures are. We are thrilled to be partnering with them!”



JACKSON is a fully integrated brand marketing agency, offering marketing consulting, branding, digital marketing, content, social media, public relations, experiential marketing, motorsports activation, dealer marketing and training. JACKSON is proud to partner with a host of blue-chip brands in the automotive, motorsport and outdoor lifestyle industries, including Michelin, BFGoodrich Tires, INEOS Automotive, Aston Martin Racing, Edelbrock, Sage Automotive Interiors, Uniroyal, FN America, Trijicon Aiming Solutions and the Harlem Globetrotters. For more information about the company, visit www.jacksonmg.com.

About the Austin Hatcher Foundation for Pediatric Cancer

The Austin Hatcher Foundation for Pediatric Cancer is a nonprofit organization dedicated to providing a lifetime of free essential services to children and families affected by pediatric cancer. Through its various programs, the Foundation offers support, education, and hope to children battling cancer and their families, helping them navigate the challenges of diagnosis, treatment, and survivorship. For more information about the organization, visit www.HatcherFoundation.org.