Jeffrey Gitomer October 21, 2013
October 21, 2013
By Jeffrey Gitomer
October 21, 2013
I graduated from Haddonfield Memorial High School in 1963. No computers,no cell phones, no internet, no email, no texting, no credit cards, nocassette tapes (let alone cds), and no cable TV.
How the hell did I survive? By playing ball every day after school. By riding my bike. By being active. Oh, that.
Back then, Haddonfield was a middle/upper middle class town of 12,000 with a high school of around a thousand kids. All smart.
DRESS CODE: If you wore blue jeans to school, they sent you home.
It was a different time.
Kennedy was president. Our history teacher made everyone subscribe to The New York Times, and every day he assigned us reading. The thing I remember most werethe weekly Kennedy press conferences. They published the entire text.Kennedy had an amazing sense of humor. I devoured every word.
Part of the reunion weekend included a Saturday tour of the high school.Amazing to think about how big it looked back then, and how small itlooked today. It looked like a page out of Catcher in the Rye.
And on Sunday there was a memorial service in honor of our fallenclassmates. Friends. Good friends. Happy and sad all at once. And thereality that age is setting in.
After the service almost no oneleft. We started talking about high school and some of the teachers andclasses. Funny stories, escapades, sports teams, assorted social events, and recounting memories of our departed friends.
Within a fewminutes, the talk took a surprising turn. Each person talked about ateacher that impacted them. So many of the stories were similar – wewere grateful for the teacher or teachers that emphasized writing andgrammar. English. (The language currently undergoing a complete overhaul through the mediums of email and texting.)
Personally, I had ateacher my freshman year that gave a grammar test on the use of wordsEVERY DAY. They’re, there, and their. You’re and your. They were lessons banged into our heads – until through repetition, every kid got it. Meincluded.
Little did I know that 30 years later it would be the foundation for my writing career.
How’s your grammar?
How’s your use of your and you’re?
How’s your use of to and too?
Are you aware of how important grammar is when you put your emails, texts,blog posts, Facebook posts, and tweets out into the SMS and cyber world?
My classmates and I sang a chorus of appreciation for the grammar lessons. Although at the time those everyday tests and lessons were being given, every student complained.
For a moment I flashed on what wouldbe happening in the same situation today. Parents complaining about toomany tests. Teacher’s unions balking about too many papers to grade.Kids texting and protesting about abusive educational practices. Andpressure forcing a “testing policy” to be fair to everyone.
Talking with a friend of mine tonight about the grammar lessons from highschool, he said, “Whenever I see a grammar error in the subject line ofan email, I delete it without opening it.”
NOTE WELL: Yourgrammar is a reflection of your image. Good or bad you have made animpression. And like all impressions, you are in total control.
NOTE WELL: It’s the little things. It’s the details. Your look, your image,your quiet confidence, your presentation skills, your knowledge of thecustomer, and your writing skills that include your grammar. Andsalespeople think it’s the big things. Like the price of what you’reselling and your sales techniques.
YOUR NEXT REUNION: GO! Not just to see the people, but also to remember and be grateful for the lessons that shaped your future.
My reunion was an affirmation that I got a great fundamental andfoundational education – and then had enough sense to implement theinformation. I hope you did, and you do, too.
Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bibleand The Little Red Book of Selling. His new book, 21.5 Unbreakable Lawsof Selling, is now available. For book tour dates and information abouttraining and seminars, visit www.gitomer.com or email Jeffrey personally at [email protected]
© 2013 All Rights Reserved. Don’t eventhink about reproducing this document without written permission fromJeffrey H. Gitomer and Buy Gitomer. 704/333-1112
October 21, 2013
I graduated from Haddonfield Memorial High School in 1963. No computers,no cell phones, no internet, no email, no texting, no credit cards, nocassette tapes (let alone cds), and no cable TV.
How the hell did I survive? By playing ball every day after school. By riding my bike. By being active. Oh, that.
Back then, Haddonfield was a middle/upper middle class town of 12,000 with a high school of around a thousand kids. All smart.
DRESS CODE: If you wore blue jeans to school, they sent you home.
It was a different time.
Kennedy was president. Our history teacher made everyone subscribe to The New York Times, and every day he assigned us reading. The thing I remember most werethe weekly Kennedy press conferences. They published the entire text.Kennedy had an amazing sense of humor. I devoured every word.
Part of the reunion weekend included a Saturday tour of the high school.Amazing to think about how big it looked back then, and how small itlooked today. It looked like a page out of Catcher in the Rye.
And on Sunday there was a memorial service in honor of our fallenclassmates. Friends. Good friends. Happy and sad all at once. And thereality that age is setting in.
After the service almost no oneleft. We started talking about high school and some of the teachers andclasses. Funny stories, escapades, sports teams, assorted social events, and recounting memories of our departed friends.
Within a fewminutes, the talk took a surprising turn. Each person talked about ateacher that impacted them. So many of the stories were similar – wewere grateful for the teacher or teachers that emphasized writing andgrammar. English. (The language currently undergoing a complete overhaul through the mediums of email and texting.)
Personally, I had ateacher my freshman year that gave a grammar test on the use of wordsEVERY DAY. They’re, there, and their. You’re and your. They were lessons banged into our heads – until through repetition, every kid got it. Meincluded.
Little did I know that 30 years later it would be the foundation for my writing career.
How’s your grammar?
How’s your use of your and you’re?
How’s your use of to and too?
Are you aware of how important grammar is when you put your emails, texts,blog posts, Facebook posts, and tweets out into the SMS and cyber world?
My classmates and I sang a chorus of appreciation for the grammar lessons. Although at the time those everyday tests and lessons were being given, every student complained.
For a moment I flashed on what wouldbe happening in the same situation today. Parents complaining about toomany tests. Teacher’s unions balking about too many papers to grade.Kids texting and protesting about abusive educational practices. Andpressure forcing a “testing policy” to be fair to everyone.
Talking with a friend of mine tonight about the grammar lessons from highschool, he said, “Whenever I see a grammar error in the subject line ofan email, I delete it without opening it.”
NOTE WELL: Yourgrammar is a reflection of your image. Good or bad you have made animpression. And like all impressions, you are in total control.
NOTE WELL: It’s the little things. It’s the details. Your look, your image,your quiet confidence, your presentation skills, your knowledge of thecustomer, and your writing skills that include your grammar. Andsalespeople think it’s the big things. Like the price of what you’reselling and your sales techniques.
YOUR NEXT REUNION: GO! Not just to see the people, but also to remember and be grateful for the lessons that shaped your future.
My reunion was an affirmation that I got a great fundamental andfoundational education – and then had enough sense to implement theinformation. I hope you did, and you do, too.
Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bibleand The Little Red Book of Selling. His new book, 21.5 Unbreakable Lawsof Selling, is now available. For book tour dates and information abouttraining and seminars, visit www.gitomer.com or email Jeffrey personally at [email protected]
© 2013 All Rights Reserved. Don’t eventhink about reproducing this document without written permission fromJeffrey H. Gitomer and Buy Gitomer. 704/333-1112
