Jessica Haarsgaard is appointed as Member-at-Large to the 2022 LMA Board of Directors

January 6, 2022

The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, announced that Jessica Haarsgaard has been appointed as Member-at-Large to the 2022 LMA Board of Directors. Her appointment becomes effective January 1, 2022. Haarsgaard is a business development manager at Burr & Forman LLP where she works with the financial services industry practice groups as well as the firm’s bank client teams. Haarsgaard also works with senior leadership in managing the firm’s client feedback program and has participated in numerous client feedback interviews with the firm’s Chairman. Her critical experience in law firm business development and client relations objectives help to drive firm performance and growth. Haarsgaard has been an active member of LMA since 2013 and has held various Board positions at local, international and regional levels, including serving as the LMA Southeast 2019 President. Jessica received her B.A. from the University of South Carolina in Public Relations and was a four-year Division 1 dance team member. She resides in Greenville, South Carolina.

“I am honored to serve on the 2022 LMA Board of Directors and I look forward to the opportunity to help guide the association’s important work,” said Haarsgaard. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

Haarsgaard will be working closely with the Member Engagement Committee as the Board liaison. In this position, she will be specifically focused on supporting one of the four overarching goals in LMA’s Strategic Plan, namely: to foster community, collaboration and inclusivity among those driving change industrywide.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Holland. “LMA would not be the strong organization it is today without the stewardship and dedication of its volunteer leaders. It is my honor to be able to work alongside the 2022 LMA Board of Directors in shaping the future of LMA.”



Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit