Joanne Brady joins First Reliance as Branch Manager

April 4, 2024

First Reliance announced that Joanne Brady has joined the company as Branch Manager for the West Columbia branch in South Carolina. She will oversee the daily branch operations and be responsible for growing the bank’s customer base while maintaining excellent customer service and serving the community in various activities.

Justin Strickland, president of First Reliance, said, “Joanne will have the opportunity to lead the West Columbia market to further our bank’s market growth in that area. She is a community leader, involved in several aspects, including the Cayce West Chamber of Commerce, where she serves as an ambassador.”

Schaefer Carpenter, Senior Vice President, Retail Banking Manager, shared, “Joanne’s commitment will be to the bank’s values. I am excited to watch her grow as she lives out First Reliance Bank’s Customer’s First, Positive Attitude, and Commitment to Excellence.”

Joanne graduated from Clemson University, earning a B.A. in Elementary Education and a Master of Education. She and her husband have two adult children and reside in Lexington.



Founded in 1999, First Reliance Bancshares, Inc. (OTC: FSRL.OB) is based in Florence, South Carolina, and has assets of approximately $950 million. The Company employs more than 200 professionals and has locations throughout South Carolina and central North Carolina. First Reliance has redefined community banking with a commitment to making customers’ lives better, its founding principle. We offer a full range of personalized community banking products and services for individuals, small businesses, and corporations, including a full suite of digital banking services, treasury services, a Customer Service Guarantee, and a Mortgage Service Guarantee. First Reliance also offers two unique community customer programs, which include Hometown Heroes, a package of benefits for those serving our communities, and Check ‘N Save, an outreach program for the unbanked or under-banked. Additional information about the Company is available on our website,