Associate Director of Sports Communications (2 positions)

June 6, 2023

Associate Director of Sports Communications (2 positions)
University of South Carolina Upstate
Spartanburg, SC

The Associate Director of Sports Communications, who reports to the Senior Associate AD for External Operations, will serve to expand the overall awareness of the University, athletics department, student-athletes, and coaches to the faculty/staff on-campus and in the greater community as well as support the public relations value for the university’s mission and vision. This position will serve as the primary Communications contact for five to ten assigned sports.
• Manage various administrative duties within the Communications Office and the overall athletics department. Manage team of 10-12 student workers including providing instruction on tasks, scheduling and approval of timesheets.
• Independently write and produce releases, including game notes and game releases, feature content, and other unique coverage for the Upstate Athletics website and for distribution to media outlets.
• Assist in the maintenance of the Athletics website, in particular for the assigned sports and other various projects. This includes but is not limited to independently determining the content that is written and posted to the athletics website; writing biographical sketches of the coaches and student-athletes, and other pertinent information, including in-depth feature stories. Create graphics for use on the departmental website and social media, and edit game/event/interview highlight clips for the website and social media.
• Maintain season and historical statistics for assigned sports; supervise statistical crews and other event support personnel for home games.
• Work with the video coordinator to set up video shoots, produce web video content, and coordinate team pictures.
• Assess and determine the need for historical research for use in the production of original content and for use in the Communications office.
• Assist with the management of the marketing strategy for the athletic department and the assigned sports. This includes, but is not limited to, external branding initiatives, promotions strategies, and digital content.
• Design and produce social media content for all assigned sports and the athletic department.
• Other duties as assigned by the Senior Associate AD for External Operations

Minimum Qualifications: Bachelor’s degree and a minimum of two years related experience in sports information, media relations or athletic communications is required. Frequent travel with sports teams is required. Long hours, nights and weekends are expected. Good driving record, valid driver’s license, and successful background check are required.

Preferred Qualifications: Experience as a lead communications representative for two or more programs is preferred.

Salary: $42,633

For more information and/or to apply, go to

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.

The USC Upstate offers a valuable benefits package including but not limited to:
• Health and Life Insurance
• Retirement Programs
• Paid Tuition Program
• Dependent Scholarships
• Employee Assistance Program (EAP)
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities