Keene Development selects Greenville based ID Studio as interior design partner for The McDaniel

May 30, 2023

Real estate development and investment company Keene Development Group has chosen Greenville based ID Studio Interiors as the interior design firm to select the interior finish options for its new ultra high-end luxury townhouse development, The McDaniel. Wilson Associates, the exclusive sales partner for The McDaniel, enthusiastically endorsed the selection based on their direct knowledge of the firm’s work and reputation.

Under terms of the agreement, ID Studio will select and curate a matrixed range of design choices – cabinetry, closet configurations, fixtures and finishes, flooring, etc. – that will appeal to luxury buyers of varying taste ranges – from traditional to modern. These extremely beautiful and high-quality options will allow buyers to easily customize their homes to reflect their personal style, while resting assured of a cohesive, visually stunning and completely functional design. ID Studio’s Kim Jackson will serve as lead designer for The McDaniel project and will take her cues from the community’s timeless architecture, which reflects both classic European and modern elements.

ID Studio Interiors was chosen based on its extensive experience with creating lavish and opulent residential and multi-family interiors from the ground up across the Upstate, from The Cliffs to Augusta Road to Thornblade, and even creating the initial concepts for the Hartness development. Over its 20 years in business, ID Studio has become adept at working directly with architects and developers in addition to residents to envision and build harmonious spaces from the ground up.

While specific design choices are still being determined, Kim Jackson and her team plan to unveil many of the custom options at The McDaniel launch party to be held in mid-June.

Unlike anything currently available in Greenville, these estate-caliber 3100-4100 square foot townhomes located on a lot currently occupied by an old office building near the intersection of McDaniel and McBee Avenues, are modeled on the luxury townhome and urban living options in larger metropolitan areas. Catering to discerning buyers seeking an elevated downtown lifestyle, The McDaniel will combine refinement, grace and style with the best of city living, all within easy walking distance to Main Street.

“Because The McDaniel will be marketed to Greenville’s most discerning buyers, we sought out a design firm known for its painstaking attention to detail, ability to bring a striking vision to life, and familiarity with top-line residential design from the ground up,” said Wilson Associates Co-Founder Nick Carlson. “ID Studio’s experience and reputation among Greenville’s elite put them squarely at the top of our list of possible design partners, and we are so excited to see them bring our vision for this beautiful community to life.”

“Our firm is fortunate to have its choice of projects,” said ID Studios Designer Kim Jackson. “We are thrilled to be involved with The McDaniel project because it represents something completely unique in Greenville and because we have immense respect for true professionalism of Keene Development and Wilson Associates, as well as a strong working history with the development’s architectural firm, MHK Associates, and builder, Ineo.”

More information about The McDaniel can be found at