KeyMark Inc. Announces Refreshed Brand Identity and Redesigned Website, Organization Partners with Local Web, Marketing and Graphic Design Experts
August 11, 2010
LIBERTY, SC – August 11, 2010 – KeyMark Inc., an award-winning document management solution provider, has launched a redesigned website and refreshed brand identity to set a firm, confident foundation for the future of the KeyMark brand. The company selected three different firms specializing in web design, public relations and marketing and graphic design (OrangeCoat, Bomar Marketing Solutions and Studio 26) to work together in supporting KeyMark’s marketing and branding initiatives.
KeyMark’s reputation, customer-base and size has grown steadily since 1996, said Victoria Newman, director of marketing at KeyMark. We felt now was the time to update and refresh our brand to better represent our people. Instead of a complete new design, KeyMark elected to remain faithful to the origins of its brand and refresh its brand identity. It is important that the look and feel of our brand accurately and effectively reflect our company image, said Newman. KeyMark’s refreshed brand identity initiatives include an updated logo, color scheme, collateral materials, presence and website.
Studio 26, OrangeCoat and Bomar Marketing Solutions are all headquartered in Upstate, South Carolina. I’m excited to say that we were able to find three impressive and highly-talented vendors who were able to take our marketing materials to the next level right here in Greenville, said Newman. I am very impressed with the strength in our team and how well we worked together in making things happen.
Visitors to KeyMark’s new website (www.keymarkinc.com) will discover a new look and feel, new content, improved navigation and quicker and easier access to a wide range of information. One of the key new features is streamlined site navigation, as the site is more intuitive and user-friendly.
About Studio 26
Studio 26 (www.studiotwenty6.com), is a graphic design boutique specializing in conceptual, refined and unique communication solutions. Led by Paulina M. Johnson, studio 26 specializes in corporate identity and branding, book design, print collateral and package design. Studio 26 manages the graphic design of KeyMark’s collateral and was responsible for developing KeyMark’s refreshed logo and branding standards.
About OrangeCoat
OrangeCoat (www.orangecoat.com), is a gourmet web design company focused on helping entrepreneurs start companies and guiding established companies’ web strategies. OrangeCoat offers custom design, content management system integration and custom programming. OrangeCoat redesigned KeyMark’s new website including a custom design and integration into the Drupal Content Management System.
About Bomar Marketing Solutions
Bomar Marketing Solutions (www.bomarmarketingsolutions.com), is an integrated public relations and marketing firm founded by Amy Bomar. Bomar Marketing Solutions delivers strategic public relations, marketing strategy, copywriting, collateral development, crisis communications and reputation management services. Bomar Marketing Solutions helps develop strategy and implement various marketing and public relations initiatives for KeyMark including the copywriting for KeyMark’s new website and marketing collateral.
About KeyMark Inc.
Keymark, is an award-winning document capture, management and workflow systems provider. As a trusted industry source, KeyMark has been providing clients with customized document technology solutions since 1996. KeyMark has helped clients increase efficiencies and decrease operating costs in various industries including healthcare, lending, government, insurance and manufacturing. As a company known for its high level of customer support and expertise in customizing solutions according to each client’s unique business operations and goals, KeyMark frequently automates business processes in the accounts payable, accounts receivable, human resources department or the mail room. KeyMark is headquartered in Liberty, South Carolina with offices in Columbia, South Carolina; Indianapolis, Indiana; Lancaster, Pennsylvania; and Twin Cities, Minnesota. For more information, visit www.keymarkinc.com or call 864.343.0500.
