Laurens County businesses invited to join countywide Pink Friday campaign on Nov. 20

The Laurens County Chamber of Commerce, the city of Laurens and the city of Clinton are teaming up for a countywide Pink Friday campaign on Friday, Nov. 20. The campaign asks residents and visitors to start the holiday shopping season by supporting local businesses.

Pink Friday is a national movement held the Friday before Black Friday. It puts small businesses in the spotlight and asks shoppers to buy local first, before the holiday rush begins. The idea is to keep holiday dollars in the community and support the businesses that give each town its character.

The chamber and the two cities say the joint effort will give local businesses more visibility, promote their holiday specials and encourage people to shop, dine, give and experience local across Laurens County all season long.

Participation is free and open to businesses throughout the county, including retailers, restaurants and service providers. Interested businesses are asked to fill out a short registration form and list any Pink Friday specials or promotions they plan to offer.

Organizers will use that information to promote participating businesses through countywide marketing. They will also build an interactive “Where to Shop” guide to help residents and visitors find local businesses and plan their Pink Friday shopping.

Businesses can register at form.jotform.com/CityOfLaurens/pinkfriday.