LS3P congratulates Principal Katie Robinson, CKM, on her promotion to Chief Marketing Officer, effective January 1st 2022. Robinson, who joined the firm in 2004, previously served in a range of marketing positions and most recently as firmwide Marketing & Communications Officer; this promotion reflects her invaluable leadership and expertise in marketing, branding, communications, and knowledge management for LS3P.
Robinson leads the firm’s Marketing Team in both proactive marketing efforts and responsive marketing for proposals and interviews. She also drives the firm’s knowledge management efforts, which are invaluable to the firm’s strategic data-driven decisions.
CEO Marc Marchant looks forward to continued success with Robinson as Chief Marketing Officer. “Katie brings a deep and varied skill set to this critical position,” he explains. “Her marketing knowledge, graphic design sensibility, passion for data, and collaborative attitude are all vital to our internal and external communications. She is a valuable leader and behind many of our firm’s successful initiatives.”
Robinson, a graduate of Old Dominion University with a Bachelor of Science in Business Administration, spearheaded the transition of LS3P’s 18-person marketing team to a “creative agency” model in 2020. This approach has streamlined marketing workflows while encouraging team members to develop expertise in diverse professional skills including website development, social media, and video and podcast production. She was named a firm Principal in 2019.
Founded in 1963, LS3P is an architecture, interiors, and planning firm with Southeastern regional roots and national reach. Operating from its nine offices in Charleston, Columbia, Greenville, Myrtle Beach, Charlotte, Raleigh, Wilmington, Atlanta, and Savannah, LS3P is deeply committed to the communities in which it serves and has been honored with over 650 design awards in diverse practice areas. For more information on LS3P, visit www.ls3p.com.