Makeready announces leadership for new hotel property in Charleston

Ahead of Emeline Opening in Spring 2020, Brad Harvey is Appointed as General Manager and Shannon Hartman as the Director of Sales & Marketing

 Makeready, a hotel, restaurant and retail operator and management company, designs and delivers experiences with a particular point-of-view: creating a true sense of community led by people that believe in the mission of making personal connections.

As the collection introduces Emeline, a brand new concept opening Spring of 2020 in Charleston, South Carolina, two key personnel have been added to the team to lead the launch.

Brad Harvey, General Manager at Emeline

An innovative and forward-thinking hospitality executive, Brad Harvey brings diverse expertise and contagious leadership to the launch of Emeline in Charleston. With a belief in celebrating all that Charleston has to offer, Harvey is seasoned in delivering exceptional experiences and offering authentic hospitality.

Before joining the Emeline team in Charleston, Harvey spent several years in various positions at prestigious hotels and resorts including the Ritz Carlton in San Francisco, California and the Ritz Carlton in Aspen, Colorado, where he led all aspects of guest services. He has also spent time with the Resort at Squaw Creek in Lake Tahoe, California; Wild Dunes Resort in Isle of Palms, South Carolina; Sonnenalp Resort in Vail, Colorado and the Hotel Jerome in Aspen, Colorado.

As a native of Dayton, Ohio, Harvey holds a Bachelor of Science in Business degree from Miami University, Ohio, and obtained a Certified Hotel Administrator certificate from the American Hotel and Lodging Association. Locally, Harvey serves on the boards of Lowcountry Hospitality Association and One80, fulfilling his passion to serve the community while advancing the virtues of hospitality. In this position, Harvey will drive a culture at Emeline that inspires the team to create personalized and unforgettable moments for every guest.

Shannon Hartman, Director of Sales & Marketing at Emeline

With 20 years of sales, marketing and project management experience, Shannon Hartman is no stranger to the hospitality business in Charleston. Born and raised in South Carolina, she has a deep appreciation for the coastal city and its culinary, art and history scene. This sense of gratitude parlays into her commitment to creating a desired destination that is loved by both locals and visitors alike.

Hartman started her career working as an event planner, where she had the opportunity to engage with customers to understand the level of service that they expect. This experience led her to find a passion for sales and marketing. Before calling Emeline home, Hartman was the Director of Sales & Marketing at Charleston Harbor Resort and Marina, a full-service waterfront resort comprised of Harborside, a 125-guestroom waterfront resort. While there, Hartman drove the sales and marketing strategy to open Beach Club, a 92-guestroom Leading Hotel of the World property.

Hartman is a graduate of the College of Charleston with a Bachelor of Arts in English and holds an International Master of Business Administration (IMBA) from the University of South Carolina. Her degree has allowed her to teach English Literature at The Citadel and leadership and communication courses in the hospitality industry at Trident Technical College. Hartman is also actively involved in the community, serving on various boards and committees such as the South Carolina Society of Association Executives and Meeting Professionals International. As the Director of Sales & Marketing at Emeline, Hartman will oversee the sales, marketing and events teams handling Emeline, Hank’s Loft and the newly introduced Hank’s Social Hall.

“Our philosophy is to deliver one-of-a-kind experiences that are unique to the communities and neighborhoods in which we’re in,” advises Christine Magrann, COO of Makeready. “Brad and Shannon embody the spirit of Emeline – a curious adventurer and consummate host – and have the know-how that’s needed to bring our vision to life. I am thrilled to have this duo at the helm of our new hotel in Charleston and look forward to their success.”

About Emeline

Located in Charleston’s historic district, Emeline is a clever and thoughtfully designed retreat crafted with the curious traveler in mind charting their own course. Emeline will welcome guests with innovative dining, cozy gathering places, curated retail, classic event spaces and gracious guestrooms. Each visit will be marked by layers of experience, thoughtful surprises, and an unmistakable sense of place—with history at its backdrop. To learn more, visit www.hotelemeline.com or call Emeline’s pre-opening office at 843-414-1661.

About Makeready

Designed from the ground up to create truly independent hotel, restaurant, and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams, and local brands to create sustainable value for investors. Makeready operates notable hotels, restaurants and retail shops throughout the country such as: Noelle, Keep Shop, Hidden Bar and Makeready L&L in Nashville; The Alida and Rhett in Savannah; The Adolphus and Commerce Goods + Supply in Dallas; Couvant in New Orleans; and Hank’s Seafood Restaurant in Charleston and its elevated venue space for private events, Hank’s Social Hall.

Find us online at www.makereadyexperience.com or Instagram at www.instagram.com/makereadyexp or Twitter at www.twitter.com/makereadyexp