Marketing firm takes a note from home builders; develops new website product

September 1, 2020

Charleston PR & Design, LLC, a local Summerville based PR firm serving clients across the United States, announces the debut of a new product: a turnkey website, Life in Mt Pleasant SC . The site is purpose built for sale to a real estate agent, brokerage, or blogger. The site, since its launch August 20, has achieved an Alexa traffic rank of 63,511 in the US.

“Nothing is the way it used to be,” says Cheryl Smithem, Founder and CEO of Charleston PR & Design, LLC. When a pandemic interrupts business as usual, “we have to find new ways to offer products and services,” she said. “We have built many websites for RealtorsⓇ, home builders, and renovators. From experience we know how to make sites for residential real estate professionals stand out in search results and ranking.” The idea to build a spec site came about from a brainstorming session. We developed the idea of building a spec website, creating content for it and making it rank and then selling it. Ms. Smithem observed, “If building spec homes works in the industry, why not adapt a tactic from those whom we serve and build a spec website?”

Mount Pleasant, South Carolina is a hot real estate market and one of the fastest growing cities in the southeast and United States. It is one where Realtors compete to represent buyers and sellers intent on living there. Realtors whose business cornerstone is serving clients in Mount Pleasant need a laser-focused web presence to help them stand out in search results and demonstrate their knowledge of the community.

Life in Mt Pleasant SC is a WordPress based site with all the bells and whistles one expects in a contemporary site built with the world’s most popular content management system. Ms. Smithem said, “We’ve used articles, copy and images that illustrate the waterfront town, its history, and uniqueness. All we need to do is find the buyer, add their real estate multiple listing service feeds and professional presence information.”

The site comes with the highly desirable domain, a custom logo, all content, content and site customization for the new owner, premium plugin licenses and complete WordPress managed hosting by Charleston PR & Design, LLC.