Milliken & The Greenville Drive announce Milliken Plaza at Fluor FieldApril 13, 2023
Milliken & Company, a diversified global manufacturer headquartered in Upstate South Carolina, officially unveiled Milliken Plaza at Fluor Field yesterday during the Greenville Drive’s 2023 Opening Night celebration. Milliken Plaza is a first-of-its-kind activation at Fluor Field that seeks to highlight and celebrate the incredible impact Milliken and Milliken associates have had on the broader community as one of South Carolina’s largest and most prominent manufacturing employers, and seeks to do so in a way that also elevates the Greenville Drive fan experience. Milliken Plaza is now a permanent fixture at Fluor Field as part of an evolving and highly strategic long-term partnership between the Drive and Milliken.
“Milliken employs more than 3,000 associates in the Upstate, so the area is truly home for us,” commented Milliken President and CEO Halsey Cook during yesterday’s ribbon-cutting ceremony. “We hope Milliken Plaza excites our associates and their families while deepening our connection to our hometown community.”
The new Milliken Plaza sits directly adjacent to the newly created District 356 Entertainment District at Fluor Field and acts as one of two main entry points into the ballpark. The Plaza activation includes oversized banners displaying the various Milliken innovations connected to the game of baseball, a “Homegrown Heroes” wall spotlighting specific Milliken Honors recipients as well as notable Greenville Drive alums, an area specifically showcasing Milliken’s significant commitment to sustainability, and engaging photo opportunities for fans and ballpark guests.
The activation also includes a new “Milliken Digital First Pitch Experience,” where fans can mimic the act of throwing a baseball toward a digital screen, and capture speed, distance and other analytics. Milliken Plaza is the most notable and significant branded fan experience to come to Fluor Field in years and will be a new way for fans to interact with America’s game through the lens of manufacturing excellence.
“I can’t tell you how excited and proud we are to expand and enhance our already best-in-class partnership with Milliken with the addition of Milliken Plaza to Fluor Field,” said Greenville Drive Team President Jeff Brown. “Milliken’s commitment to the community, to innovation, to manufacturing, and to its associates is second to none, and we’re excited to help elevate and enhance Milliken’s story at Fluor Field on a year-round basis with the new Plaza, and to do so in a way that also elevates the experience for all of our ballpark guests.”
For more than five years, the Greenville Drive and Milliken have enjoyed a highly strategic, comprehensive partnership that includes various elements focused on community visibility, brand and product marketing features, strategic event integration, and relationship development efforts. The addition of Milliken Plaza will strengthen and enhance this already strong partnership and provide tangible benefits to both organizations and the broader community for years to come. “Our partnership with the Drive has shown us how much our team loves to come
together to have fun with their families, colleagues and friends,” continued Cook. “Milliken Plaza strengthens our engagement with the Greenville community and offers our associates a place of pride in Greenville.”
For more information on Milliken, please visit www.milliken.com.
Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, specialty chemical, flooring and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at milliken.com and on Facebook, Instagram,