Morganelli’s Party Store sold to new owner

May 25, 2023

Sunbelt Business Brokers, a leading mergers and acquisitions adviser for privately held businesses, is proud to announce the successful sale of Four Morganelli’s, Inc., dba Morganelli’s Party Store, a beloved Columbia destination for beer, wine, and liquor for over 50 years, to JJP Lions Wine and Spirits, Inc.(JJP)

John and Brenda Morganelli, who have operated the store since 1973, have built a loyal customer base over the years by offering high-quality products, excellent customer service, and a wide selection of brands. “We are proud of the legacy we have built and are grateful for the support of our customers, employees, and suppliers,” said John Morganelli. “After careful consideration, we have decided that now is the right time to transition the business to new ownership.” Sherry Morganelli, their daughter and a 25-year veteran of the business, will remain onboard to facilitate a seamless transition.

John and Justine Idouchi, the new owners of Morganelli’s, eagerly embrace the opportunity to lead the business and maintain its commitment to delivering exceptional products and unmatched customer service. Justine Idouchi, President of JJP, is a seasoned local entrepreneur with a wealth of business experience. “We are deeply honored to continue the legacy of Morganelli’s and ensure its enduring presence as a beloved community fixture for years to come,” expressed Justine Idouchi.

David Yezbak, a seasoned business broker with over 20 years of experience in the industry, facilitated the transaction through Sunbelt Business Brokers in Columbia. Yezbak expressed his pleasure in working with both the previous and new owners to ensure a smooth transition of ownership for this Columbia staple.


About Sunbelt Business Brokers

For over 40 years, Sunbelt Business Brokers has been facilitating the purchase and sale of existing businesses. Their team of professionally trained business brokers assists individuals and companies through every step of selling their business. For more information about Sunbelt Business Brokers or to inquire about buying or selling a business, please visit