Nike’s global football (soccer) brand marketing & digital services director Fabio Tambosi to speak at Endeavor’s Collaborators & Cocktails
March 15, 2017
Clemson former soccer champion and alum to share Nike’s brand marketing story
GREENVILLE, SC – Endeavor, a membership-based coworking community for independent companies and freelancers in the creative services fields, is hosting its next Collaborators & Cocktails, a monthly networking series for members and pre-registered guests, on Thursday, March 30. The speaker is Clemson alum Fabio Tambosi, who is the director of global football brand marketing and digital services at Nike. As a leading voice of one of the world’s most recognized and adored brands, Tambosi will share how Nike creatively harnesses the power of its athletes to connect to its global consumer base, using insights from athletes and the game to improve the individual, the sport, and their brand.
“Fabio’s experience driving positive change—connecting consumers with their passion for their sport and their loyalty for the Nike brand—can be applied to any sized client in any market. We are thrilled to have someone of his caliber sharing insights with Endeavor members on how to cultivate thoughtful engagement with a brand’s consumer,” said Joe Erwin, president of Erwin Creates and founder of Endeavor.
At Nike, Tambosi drives the strategy and execution of marketing support for football training apparel and services and leads the development of a training programming framework to enable football consumers to become better players in 16 key cities worldwide. He is also a key player on the team that is resetting the traditional brand management approach at Nike to one that leads with digital.
Before assuming his current position at Nike, Tambosi served as the company’s global brand manager for Nike Women’s and its territory brand manager for the global football World Cup in 2014. Prior to Nike, Tambosi served in global marketing positions at Nokia. Tambosi earned an MBA from the Kellogg School of Management at Northwestern University and an undergraduate degree from Clemson University, where as a member of the men’s soccer team, he helped them win the ACC Tournament championship in 2001. Tambosi also serves on the board of directors of the Erwin Center for Brand Communications at Clemson University.
Collaborators & Cocktails is a series of monthly professional development events that Endeavor hosts for members. The event starts with networking at 5:00 pm, with the speaker giving a presentation and Q&A session at 5:45 pm. The event is free to all Endeavor members and corporate members, with a limited number of guest tickets available for $25. Registration is required, no walks-in accepted. Contact [email protected] for ticket information.
About Endeavor
Endeavor is a membership-based coworking community for independent companies and freelancers in the creative services fields. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In spring 2016, Erwin Creates opened Endeavor (www.endeavorgreenville.com), a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.
