NP Strategy expands social media team

March 14, 2024

Digital Media Specialist Maryanne Grinnell Joins NP Strategy

NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, continues to expand its social media team with the hiring of Maryanne Grinnell who will work out of the Columbia, South Carolina office as a Specialist. Grinnell’s expertise will help support the ever-growing social media team and better meet the needs of its clients.

“We’re thrilled to add another talented member to our rapidly growing team with an exceptional background in social media,” said CEO Heather Hoopes Matthews. “Maryanne’s skillset aligns perfectly with our commitment to providing top-notch digital solutions to our clients and we believe she will be an invaluable addition to our team.”

Grinnell joins NP Strategy with extensive experience crafting compelling online communications strategies to enhance client engagement. Prior to joining NP Strategy, Grinnell supported the Retail Services and the Industrial Brokerage Teams at Collier | South Carolina through property marketing and business development initiatives. At Colliers, she executed highly successful social media strategies across four offices bolstering brand awareness. She also spearheaded rebranding efforts for a local consulting firm and established its first-ever presence on social media.

“The integration of social media into PR efforts is essential for building trust and fostering meaningful engagement between organizations and their audiences,” said Maryanne Grinnell. “I am thrilled and honored to work alongside the talented professionals at NP Strategy and contribute together to the continued success and growth of our clients.”

A South Carolina native, Grinnell studied Marketing at the University of South Carolina. She completed the Seasons Leadership Program in 2021, a 12-month workshop led by former female executives at Boeing. Grinnell also founded a podcast empowering women in the workforce called the “Seasons Leadership Podcast.”



NP Strategy is a strategic communications firm composed of former journalists, communications professionals, political insiders, and public relations executives. NP Strategy is a wholly owned subsidiary of Maynard Nexsen, a 550-attorney national law firm with 24 offices from coast to coast, providing NPS access to deep relationships across the United States. For more information visit