COLUMBIA, SC – March 28, 2008 – It’s happening April Fools’ Day, but it’s no joke. Oldies 103.1 FM and KISS 98.5 FM, are switching places on the radio dial. On Tuesday, April 1, Oldies 103.1 will become Magic 98.5, and KISS 98.5 will become KISS 103.1.
The move is intended to offer a stronger signal to each station’s core listening audience. Both stations will still offer the same music, the same DJs, and the same shows their listeners love. Oldies 103.1 will also be sporting a new name, as they adopt the more contemporary name Magic 98.5.
“The switch creates tremendous growth potential for each station,” said Bill McElveen, general manager of Citadel Broadcasting. “The station formats will not change. We’ve simply traded places on the dial.”
Magic 98.5 offers the best hits of the 60s and 70s and Kiss 103.1 plays Classic Soul and R&B. The stations can also be heard streaming online at www.WOMG.com and www.Kiss-1031.com.
Citadel Broadcasting Corporation is the third largest radio group in the United States, with a national footprint reaching more than 50 markets. Citadel is comprised of 165 FM and 58 AM stations in the nation’s leading markets, in addition to the ABC Radio Network business, which is one of the three largest radio networks in the United States.
For more information visit www.citadelbroadcasting.com.
Citadel Broadcasting operates five radio stations in the Columbia market, including WTCB 106.7 FM, WNKT 107.5 (The Game), WLXC 103.1 (Kiss), WOMG 98.5 (Magic), and WISW 1320 AM (WIS Radio).