OOBE BRAND celebrates South Carolina roots with new Insignia Collection
November 4, 2026
OOBE BRAND, the Greenville-based modern apparel brand known for thoughtful design, exceptional quality and timeless style, has introduced the Insignia Collection, a new line of T-shirts celebrating four familiar icons of the Palmetto State — the Carolina Wren, Palmetto Tree, Boykin Spaniel and Yellow Jessamine. Designed in-house by OOBE BRAND’s Greenville-based design team, each design brings the brand’s signature understated aesthetic to an iconic piece of South Carolina heritage. Created for everyday wear, the unisex collection celebrates the natural heritage of the place OOBE BRAND is proud to call home.
“Greenville and South Carolina have always been part of who we are, and the Insignia Collection gave us an opportunity to celebrate that in a way that feels uniquely OOBE,” said Drake Bagwell, President of OOBE Apparel Design Group. “These are familiar symbols and references that mean something to people who know and love this place, but they’re interpreted through our point of view – simple, thoughtful and designed to be lived in.”
The Insignia Collection includes four designs, each inspired by an enduring symbol of South Carolina:
• Carolina Wren — celebrates South Carolina’s state bird.
• Palmetto Tree — represents the iconic emblem of the Palmetto State.
• Boykin Spaniel — honors the beloved sporting dog with deep South Carolina roots.
• Yellow Jessamine — draws from the flowering vine synonymous with the state’s natural landscape.
The Insignia Collection offers an early look at what’s ahead for OOBE BRAND, which is bringing a fresh perspective to the consumer line while remaining rooted in the craftsmanship and quality that have defined the brand for more than 30 years. Part of OOBE Apparel Design Group, OOBE BRAND draws on decades of apparel expertise to create timeless, versatile clothing that pairs understated style with modern performance and exceptional quality.
Long – and short- sleeve T-shirts are available in sizes S–XXL and priced at $38 for short sleeve designs and $44 for long sleeve designs. The Insignia Collection will be available exclusively at OOBEBRAND.com.
About OOBE BRAND
Born in Greenville, South Carolina, OOBE BRAND creates elevated everyday apparel rooted in purpose and shaped by a legacy of craftsmanship. Part of OOBE Apparel Design Group, the brand draws on decades of apparel design experience to create timeless, versatile clothing that combines thoughtful design, modern performance and exceptional quality. For more information, visit OOBEBRAND.com.
About OOBE Apparel Design Group
Headquartered in Greenville, S.C. and founded in 1994, OOBE is a purpose-driven company privileged to provide full-scale branded apparel programs for industry-leading companies. With an in-house design team, OOBE creates comfortable, functional, style-conscious clothing that employees take pride in wearing. By loving and serving each of its partners, OOBE helps reinforce an excellent image for their brands. Through its corporate & events program, OOBE gives businesses the ability to create custom products that fit their unique needs for corporate gifting, tradeshows, golf tournaments, and beyond. For more information about OOBE and its products and services, please visit OOBE.com.
