OTO Development is growing once again with its fifth waterfront location, the purchase of the South Bay Inn & Suites in Myrtle Beach.
“We have been watching for an opportunity to have a presence in Myrtle Beach for some time,” says Corry Oakes, CEO of OTO Development. “The oceanfront location and the quality of this newer hotel, with an indoor waterpark, makes this a perfect vacation destination year-round.”
While OTO has built its reputation by developing new hotels in high-barrier-to-entry markets, the company’s growth strategy also includes purchasing – and re-purposing – existing assets in prime locations. With a goal of maximizing a property’s potential, OTO Development has enhanced hotels through renovations and operational improvements. OTO recently transformed hotels in St. Pete Beach, Key West, and Marathon in the Florida Keys, and will soon begin an extensive renovation of a hotel in Wrightsville Beach, NC.
Built in July 2018, the 18 story, 242-room South Bay Inn & Suites will also have a renovation, preparing for affiliation with Hilton this fall and a rebrand as Homewood Suites Myrtle Beach Oceanfront this winter.
“The South Bay Inn & Suites has been a destination all its own for family beach vacations,” Oakes says. “This hotel will be starting a new chapter with Hilton, a valued partner of ours. Guests of the South Bay Inn & Suites will enjoy all the benefits of staying at a Hilton hotel while enjoying new experiences and making memories.”
The South Bay Inn & Suites features an indoor waterpark with two slides, a lazy river, and a pool bar, in addition to direct beach access with bike, beach chair, and umbrella rentals. A popular choice for families with young children, the hotel offers spacious rooms and suites with balconies. Over 90% of the guest rooms face the water. A playroom with billiards and ping pong as well as a fitness room round out the recreational offerings.
Guests can enjoy breakfast, dinner, and drinks at the hotel’s restaurant and grab snacks and sundries at the onsite market. Walking along the boardwalk provides access to dining and entertainment options galore.
South Bay Inn & Suites is located at 520 N Ocean Blvd, Myrtle Beach, SC 29577. For reservations, call (833) 585-5251 or book online at www.SouthBayInnandSuites.com.
About OTO Development
OTO Development, part of The Johnson Group, is an award-winning, fast-growing hotel development and hospitality management company. Founded in 2004 and partnering with the Hilton, Hyatt and Marriott brands, OTO’s industry leadership position is anchored by a portfolio of excellent hotels staffed by exceptional people. The company currently owns and/or operates ~70 hotels comprising approximately 8,000 room keys. OTO’s impressive growth is focused on developing new hotels in high-barrier-to-entry markets; purchasing and repurposing existing hotel properties; and expanding management contracts with clients ranging from publicly-traded REITs to private equity firms to high net worth individuals. For more information, visit OTODevelopment.com.