Over 62,000 feminine products collected at the 4th Annual Cola Rosé Shower
February 26, 2025
Annual event creates awareness about women’s health and collects donations for Sistercare and The Period Project
The 4th Annual Cola Rosé Shower, held on Saturday, February 8 at the Williams-Brice Stadium’s Traditions Club, proved once again the power of unity and purpose, gathering 400 attendees dressed in pink from across South Carolina and North Carolina to support women’s healthcare and period poverty awareness.
With the stadium lights glowing pink in a striking show of solidarity, the event achieved a new milestone—collecting over 62,000 feminine hygiene products for Sistercare and The Period Project, two organizations dedicated to supporting women in need. Two Men and A Truck for their generously supported this initiative in ensuring these essential donations were delivered to the organizations. All three medical systems, Prisma Health, MUSC Health, and Lexington Medical Center support the Cola Rosé Shower.
Approximately 49% of women in the United States ages 18-64 reported having an ongoing medical condition that required monitoring, care or medication (KFF.org). In South Carolina, 1 in 5 women and girls between the ages of 12 and 44 live below the Federal Poverty Line, and 2 and 5 women and students miss school or work due to lack of access to necessary period supplies. Period resources are among one of the most significant needs of women’s health for youth and women of childbearing age.
Deonna Wylie founder and chair of Cola Rosé Shower uses her own personal testimony as fuel for the cause. After a challenging 10 years of fibroids, she was left with no choice but to have a hysterectomy at the age of 36. She created the Cola Rosé Shower in 2021 as a place to be seen, heard, and celebrated.
“This year’s event was bigger than ever as we have had the most donations and largest attendance yet. This event is more than a celebration—it’s a movement,” said Deonna Wylie, founder and chair, Cola Rosé Shower. “Breaking the silence on around women’s healthcare is essential for awareness, advocacy, and change. Seeing hundreds come together shows the impact we can make when we uplift women’s healthcare.”
Cola Rosé Shower continues to champion women’s health though year-round initiatives, product donations, and advocacy, making a tangible difference in the lives of women and girls across the state.
Cola Rosé Shower has gained support from a variety of amazing community advocates, including: MUSC Health, Lexington Medical Center, Prisma Health, Richland County, Wesley H. Frierson, M.D., Law Offices of S. Chris Davis, Lugoff Chevrolet Buick GMC, Yip Premier Real Estate, LLC, Blue Cross Blue Shield of South Carolina, The Honorable Stephen K. Benjamin, About You Aesthetics, and Free Times.
For more information about the Cola Rosé Shower or to become a sponsor of the year-round initiative, visit: www.colaroseshower.com.
About Cola Rosé Shower
Cola Rosé Shower champions women’s empowerment and feminine healthcare across South Carolina through year-round events, raising awareness and providing essential product donations to nonprofits. For more information, visit colaroseshower.com.
