PalmettoPride announced its “PICKENS COUNTY VOLUNTEER” commercial has been named Silver Telly winner in the 41st Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.
“This campaign showcases the mission of our organization – people being the catalyst for change,” said Sarah Lyles, Executive Director of PalmettoPride. “To prevent litter, we must work together to bring awareness to the issue, enforce the laws, and pick it up.”
PalmettoPride’s mission is to prevent litter in South Carolina, following a four-pronged approach to change behavior that creates litter: Education, Enforcement, Awareness and Pickup. All components are critical to change the behavior.
PalmettoPride is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis.
Today’s winners announcement caps a year-long celebration of creators around the globe and across all screens. Continuing on from the inaugural Film & Video Screening Tour last season, The Telly Awards toured a selection of Telly Award winning work to London, NYC, Amsterdam, and Toronto, culminating with an online event. This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video and Immersive & Mixed Reality categories, alongside new categories honoring important work in Social Impact and Diversity & Inclusion.
Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adult Swim, the BBC, Conde Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio, and Ogilvy & Mather.
The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners.
PalmettoPride is working towards a litter-free South Carolina. Created as a legislative initiative to fight litter and help beautify South Carolina by engaging citizens to take action in their communities through education, enforcement, awareness and pickup.